Category	Incogni	DeleteMe
Total broker coverage for automated removals	✔️ 270+ for all plans, including: ▶️ 100+ people search sites ▶️ 150+ private-database brokers	✔️ 85+ for all plans* *DeleteMe’s advertised 750+ sites include those removed via user requests, not only automated coverage.
Broker coverage on the cheapest plan	Incogni Standard: 💲 99.48 per year ✔️ 270+ data brokers	DeleteMe Standard: 💲 103.20 per year ✔️ 85+ data brokers
Pricing for full/best protection	Incogni Unlimited: 💲 179.88 per year, which is 💲 14.99 per month	DeleteMe Premium Protection: 💲 180.00 per year, which is 💲 15.00 per month
Custom removals	✔️ Yes, unlimited ▶️ 1000+ unique domains beyond automated removal coverage	✔️ Yes, but limited ▶️ 560+ unique domains beyond automated removal coverage ▶️ 40 requests for the Standard Protection plan ▶️ 60 requests for the Premium Protection plan
Follow-up scans	⌛ Every 60–90 days	⌛ Every 60–90 days
Support	✔️ 24/7 ✔️ Email  ✔️ FAQs  ✔️ Live chat ✔️ Support Center	✔️ Monday – Friday: 9am – 8pm Eastern Time ✔️ Email ✔️ FAQs ✔️ Live chat ✔️ Phone ✔️ Support Center
Risk-free trial	✔️ 30-day, money-back guarantee	✔️ Only until the first Privacy Report (which usually takes around 7 days)
All prices are up to date as of 12 June, 2025, and are based on information published at incogni.com and joindeleteme.com, assuming the purchase of an annual subscription.

1. A breakdown of what’s included with each service

In short
DeleteMe advertises coverage of 750+ people search sites, but nearly 600 of these require manual requests, which DeleteMe limits to 60 per year at most. Automated protection covers only 85+ brokers.  Incogni offers automated removals from 270+ brokers and unlimited custom removals across broker and non-broker sites, making it a more comprehensive solution.

1.1 We need to talk about DeleteMe’s numbers

There’s one thing we need to straighten out right away—DeleteMe’s broker coverage.

Since there’s no industry standard for counting data brokers, each service measures it differently.

And some of them are—to put it lightly—misleading.

Take DeleteMe’s claim of covering 750+ data brokers. If that were accurate, it would make them the clear leader in the market.

Here’s the thing, though—

When you dig into their coverage list, you’ll quickly notice that each website has a footnote associated with it.

And nearly 600 of them are marked with a “^” symbol, which means custom requests.

If you wanted your personal data removed from all 600 sites, you’d need to submit a manual request form for each one.

That’s already quite a hassle.

But it gets even worse: 

DeleteMe’s standard plan only allows 40 custom removal requests.

(And they don’t even specify whether that limit is per year, per billing cycle, or something else.)

Let’s assume it’s per year. At that rate, it would take 15 years to complete them all.

On the other hand, only 85 sites are marked with a “*” symbol—meaning automated removals.

That’s not exactly what you might imagine when you read “We remove private information from 750+ data brokers.”

Incogni is straightforward with its claims—even if it doesn’t always look the best in market comparisons.

“We remove your data from 270+ data brokers”—no footnotes, no fine print.

But numbers are just one part of the data removal story. 

The other is the type of data brokers covered and their real impact on your privacy.

1.2 Data broker coverage: Comparing the scope of each service’s reach

In short
DeleteMe focuses mainly on people search sites, with limited reach into private-database brokers: it covers fewer than 20 such private brokers. Incogni goes deeper, covering 170+ private-database brokers across industries—including risk-mitigation, recruitment, and financial data brokers that DeleteMe doesn’t target.

People search sites are usually the first thing that comes to mind when thinking about a “data removal service,” but that’s just the tip of the iceberg in the data trading industry.

That’s why Incogni goes deeper—reaching the base of the iceberg: private-database brokers.

These are the brokers that quietly trade your personal information with other businesses, often without you ever knowing.

DeleteMe, on the other hand, focuses mostly on people search sites, with little attention to private-database brokers.

Types of data brokers covered	Incogni	DeleteMe
People search sites (public database)	✔️	✔️
Marketing data brokers (private database)	✔️	✔️
Risk-mitigation brokers (private database)	✔️	❌
Recruitment data brokers (private database)	✔️	❌
Financial information brokers (private database)	✔️	❌

To be completely frank: DeleteMe does remove your data from some private-database brokers. 

But here’s the thing—

Incogni removes your personal information from 170+ private-database brokers. 

DeleteMe? Fewer than 20.

1.3 Custom removals: Going beyond automated takedowns

In short
DeleteMe offers a custom removal feature, but with limitations: standard users are allowed 40 requests, while premium users get 60 requests. Incogni’s custom removals are unlimited—you can submit as many links as you like. Plus, Incogni handles removals from nearly any website, not just people search sites.

Both Incogni and DeleteMe offer custom removals, but there are key differences in how each handles them.

• Incogni offers unlimited custom removals from nearly any site on the web, not just data brokers.
• DeleteMe limits the number of requests each user can make: 40 for standard and 60 for premium users, focusing mostly on people search sites. 

But data privacy is not just about brokers.

Many websites that aren’t technically classified as data brokers still display personal information. 

These could be old forums, niche directories, or overlooked web pages. 

Even if these sites aren’t selling your data, once it’s exposed, it can easily be collected by data brokers and used to build new profiles.

That’s why Incogni goes beyond data brokers.

With Incogni, you can submit custom removal requests for nearly any website. While public records and government databases are out of scope, most other sources are eligible.

You can find a detailed comparison in the table below.

Custom removals: scope of sites	Incogni	DeleteMe
Data brokers not covered in automated removals	✔️	✔️
Non-data-broker sites*	✔️	❌
Search engines	✔️	❌
Social media	❌	❌
Public records	❌	❌
Forums**	❌/✔️	❌
* ”Non-data-broker sites” refers to websites not classified as data brokers, such as online stores, blogs, job boards, and more. Due to legal and technical limitations, we can’t guarantee 100% success in every case—but we can guarantee 100% effort. ** While forum removals are tricky, we have successfully removed personal information from forums in some cases.

1.4 Follow-ups: How each service keeps your data from resurfacing

In short
Both Incogni and DeleteMe offer follow-up scans.Incogni scans every 60 days for people search sites and every 90 days for private-database brokers, across all plans. DeleteMe scans every 90 days for standard users and every 60 days for premium users.

Getting your data deleted from a broker’s database isn’t the end of the story.

Unless a broker faces strict legal restrictions, there’s little stopping them from picking your information back up once it resurfaces—and it almost always does.

It could be as simple as signing up for a newsletter, updating a public profile, or having your data shared by a company you’ve interacted with.

That’s why data removal isn’t a one-time task—it’s an ongoing process.

Continual monitoring is essential to ensure your information doesn’t quietly reappear.

Let’s take a closer look at how Incogni and DeleteMe handle this.

Follow-up scans	Incogni	DeleteMe
Follow-up scans	✔️	✔️
Frequency of the follow-up scans	⌛ 60 days for people search sites across all plans ⌛ 90 days for private-database brokers across all plans	⌛ 90 days for standard users ⌛ 60 days for premium users
Follow-up scans for custom removals	❌	❌

2. A look at the plans and pricing options for each service

In short
Both DeleteMe and Incogni offer free tools for non-registered users—a digital footprint scanner that identifies people search sites exposing your personal data.

Before we dive into the details, let’s first get a general overview with the table below—this should help you get a general idea of how each company structures its plans.

Plans	Incogni	DeleteMe
Free tier/functionalities	✔️	✔️
Full suite of data brokers across all plans	✔️	❌
Couples plan (2 people under one subscription)	❌	✔️
Family plan (4+ people under one subscription)	✔️	✔️
Option to manage multiple subscriptions under one account	❌	❌

Next—free functionalities.

Incogni offers a free tool called the Digital Footprint Checker.

It scans people search sites to find where your personal information might be publicly exposed.

Once the scan is complete, you’ll receive a personalized report listing the sites that are likely sharing your data.

Then, you can manually proceed with opting out from those sources, using our guides to help you.

The best part?

There’s no account required—anyone can use it quickly and hassle-free.

DeleteMe isn’t far behind. It offers a similar tool—Scan.

It works on the same basis as Incogni’s: you provide the minimal datapoints required to locate your profiles on people search sites and receive a report in your inbox.

Knowing which data brokers expose your data, you can then proceed with manual opt-outs.

2.1. Subscription plans: Breaking down the options and value for money

In short
With Incogni, you can choose either an individual plan or a family plan that covers up to five people. All plans provide full coverage across 270+ data brokers. DeleteMe offers subscription plans for individuals, couples, and families. Each plan includes coverage across 85 data brokers and allows for 40 custom removal requests.

Generally, Incogni and DeleteMe offer similarly structured plans.

Both services divide their plans in two ways: by the number of people covered and by the extra features included.

So, you have plans for individuals and for families, as well as premium versions of those—at least with Incogni, since DeleteMe’s premium plan seems to be available only for individuals.

Let’s break this down in more detail.

Plans offered by Incogni

Incogni’s plans are based on how many people you want to protect.

Here’s the breakdown:

• The Standard and Unlimited plans cover one person.
• The Family and Family Unlimited plans cover up to five people.

No matter which option you choose, your personal data will be protected across all brokers in Incogni’s coverage—currently over 270.

The key difference?

Unlimited plans include the ability to request custom removals, a feature not available in Standard plans (we touched on this earlier).

All prices are up to date as of 12 June, 2025, and are based on information published at incogni.com, assuming the purchase of an annual subscription.

Plans offered by DeleteMe

On top of the typical plans for individuals and families, DeleteMe offers a separate subscription for couples—that is, a plan that covers two people.

It’s a nice option, although financially, there aren’t any savings. The couples plan costs exactly twice as much as the individual plan.

There’s also the Premium Protection plan—an upgrade to the Standard Protection plan for individuals.

The price nearly doubles, but the added value doesn’t quite match it.

With Premium Protection, you get 15 additional data brokers and 20 more custom removal requests.

When compared to Incogni’s Unlimited plan—which covers 270+ data brokers and offers unlimited custom removals for the same price—DeleteMe’s premium plan falls a bit flat.

Here’s a more detailed breakdown of all of DeleteMe’s plans: 

All prices are up to date as of 12 June, 2025, and are based on information published at joindeleteme.com, assuming the purchase of an annual subscription.

2.2. Head-to-head: What you get and how they compare

In short
DeleteMe’s premium plan costs $15.00 and includes data removal from 100 data brokers, along with 60 custom removal requests. When compared to Incogni’s premium option—the Unlimited Plan—priced at $14.99, which covers 270+ data brokers and offers an unlimited number of custom removals, DeleteMe’s value proposition falls short.

To help you decide, we’ve put together a simple comparison table of the top plans from each service: Incogni Unlimited and DeleteMe Premium Protection.

Your money’s worth	Incogni	DeleteMe
Price (per month)	$14.99	$15.00
Total number of data brokers	270+	100+
Number of people search sites included	100+	~100
Number of private-database brokers included	170+	Unknown
Unlimited custom removals	✔️	❌
Custom removals available right away	✔️	❌
All prices are up to date as of 12 June, 2025, and are based on information published at joindeleteme.com and incogni.com, assuming the purchase of an annual subscription.

At first glance, Incogni and DeleteMe seem similar in price—but that’s where the similarities end.

When you look at the real value—the number of brokers covered, the types of brokers included, and the flexibility of custom removals—Incogni clearly pulls ahead.

Incogni offers unlimited custom removals and allows users to submit links from nearly any website, not just data brokers.

DeleteMe, on the other hand, limits users to 60 custom requests. 

While they technically accept links from sites beyond people search platforms, their strict removal form requirements make it difficult to successfully request removals from sites that don’t publicly display your personal data—effectively excluding private-database brokers and many other sources.

2.3. Risk-free trials and cancellations: Comparing policies and user options

In short
DeleteMe limits its risk-free cancellation period to the time before you receive your first Privacy Report—which typically takes about seven days to generate. Incogni, on the other hand, offers a 30-day, money-back guarantee, giving users significantly more time to try out the service and decide if it’s a good fit.

Refunds and cancellations	Incogni	DeleteMe
30-day, money-back guarantee	✔️	❌
Full access to features during the trial period	✔️	❌
One-click subscription renewal cancellation	✔️	✔️

You can cancel your subscription renewal at any time with both services.

Under US law, companies must now provide a simple, accessible way to cancel—both services comply with this.

When you cancel your renewal, your subscription remains active until the end of your current billing cycle, and you won’t be charged again.

However, Incogni and DeleteMe handle refunds differently.

With Incogni, cancellations typically aren’t eligible for a refund—even if you cancel well before your subscription ends.

DeleteMe, on the other hand, offers pro-rated refunds based on the time remaining in your current subscription.

Important: Canceling your subscription renewal isn’t the same as canceling your account.

• Canceling your account typically happens within the first 30 days and qualifies you for a full refund.
• Canceling your renewal just stops future charges—it doesn’t trigger a refund.

3. How customer support works for each service

In short
DeleteMe offers more support options than most, including phone support, but it’s only available on business days from 9 a.m. to 8 p.m. ET. Incogni provides 24/7 support via chat and email, with social media and Reddit support during business hours. Both services also offer FAQs, tutorials, and DIY guides.

Both services offer customer support that aligns with industry standards.

Let’s break down how their support options compare in more detail:

Customer support	Incogni	DeleteMe
Available 24/7	✔️	❌
Live chat	✔️	✔️
Email	✔️	✔️
Social media	✔️	✔️
Reddit	✔️	❌
Phone	❌	✔️
Self-help resources (like opt-out guides, FAQs)	✔️	✔️

While most of the comparison is pretty straightforward, the “self-help” section deserves a bit more attention, since it can take different forms.

Let’s start with the basics: the help center.

Both services offer well-organized support pages where you can find clear answers, practical guides, and step-by-step instructions for using their features.

There’s more to it, though.

Both services also offer practical, step-by-step guides on topics like removing your data from individual people search sites, reducing spam, avoiding scams, and boosting your online privacy overall.

These resources are available on each service’s blog.

4. A closer look at business and enterprise options

In short
DeleteMe’s business solutions claim to target specific industries, but they mostly offer scaled-up, automated removals from people search sites, similar to individual plans. In contrast, Incogni’s Ironwall provides a tailored service designed to meet the unique needs of each business or institution.

Businesses often face different privacy challenges than individual users.

That’s why Incogni offers a separate solution called Ironwall by Incogni (or Ironwall for short)—a service specifically designed to help businesses, organizations, and government agencies safeguard the privacy of their people.

Ironwall operates with its own dedicated team and resources, allowing it to offer tailored support for each client.

The service focuses on understanding the specific needs of each organization to deliver the most effective privacy protection.

You can learn more about Ironwall here.

DeleteMe also offers a business solution for organizations and institutions.

However—

While they do differentiate between types of businesses, institutions, and specific use cases, their service appears to focus primarily on the same type of protection provided to individual users—removal from people search sites.

There’s no mention of tailored, case-by-case support like with Ironwall by Incogni (which provides custom investigations and goes beyond basic people search site removals).

Instead, DeleteMe’s business offer seems more aligned with Optery’s approach—essentially the same removal system, just scaled for larger groups.

Offered protection	Incogni	DeleteMe
Companies	✔️	✔️
Courts	✔️	✔️
Law enforcement	✔️	✔️
Human services professionals	✔️	✔️
Healthcare institutions	✔️	✔️
Government agencies	✔️	✔️
Custom-fit protection	✔️	❌

5. Exploring bundle deals and packaged services

In short
DeleteMe works as a standalone service with no bundling options. Incogni, in contrast, can be bundled with leading privacy tools like NordVPN and Surfshark, offering a more comprehensive, all-in-one privacy solution.

Taking your personal information off data broker lists is a key move for better privacy and security—from minimizing unwanted spam to shielding yourself against identity theft. 

But privacy doesn’t have to stop there. 

With Incogni, you can enhance your protection by pairing data removal with leading VPN services like NordVPN and Surfshark. 

As of May 2025, Incogni stands alone as the only data removal provider offering this comprehensive privacy bundle.

Incogni and DeleteMe are both great services, but…

DeleteMe is often considered one of the top data removal services currently available on the US market.

Their advertising certainly makes an impression—removing data from over 750 brokers is hard to overlook.

And we’re talking about major names here: Whitepages, Spokeo, BeenVerified, Intelius—the list seems endless.

Add to that custom removals, a wide range of plans, and a flexible refund policy, and it sounds like the complete package.

But there’s a catch—

While most of these claims hold true, the one that doesn’t is the number of data brokers actually covered.

It’s not 750. It’s 85.

Unfortunately, DeleteMe’s advertising inflates this number by counting brokers from one-time, user-initiated custom removals. 

In other words, if they’ve managed to remove your data from a site just once—possibly never to follow up again—that site still goes on their list.

That’s probably not what most people would expect.

Incogni, on the other hand, offers more for less—without the misleading numbers.

For under $15 a month, you get removal coverage across 270+ data brokers—including both people search sites and private-database brokers. And that number keeps growing.

One of Incogni’s standout features is custom removals.

It’s simple to use: just send in a link and our team will assess the legal grounds for removal. If it’s eligible, we’ll handle the rest.

Whether it’s people search sites, private-database brokers, or e-commerce sites—if it’s not a .gov domain, we can pursue it.

Not every site will cooperate, but Incogni has already successfully removed user data from blogs, forums, online stores, news articles, and more.

If you’re looking for broader coverage, better value, and flexible removals—a real one-stop solution to your data privacy needs—Incogni is the clear choice.