Whitepages Opt Out & Data Removal Guide

Whitepages is a people search site that aggregates, organizes, and sells publicly available information about individuals. With over 200 million records, Whitepages has the largest database available of contact information on US residents.

In this guide, we’ll walk you through the process of opting out of Whitepages and Whitepages Premium, which, as you’ll discover, may take a bit longer than with other data brokers. It took us around 10 minutes. If you need to remove your information from Whitepages Premium too (which we recommend), it might take a few extra minutes.

Rest assured, by the end of this guide, you should be able to complete both processes effectively within a maximum of 20 minutes.

Opt-out process: 10 – 20 minutes

Removal Requirements: Phone number

Updated: March 21, 2024

How to opt out of Whitepages and remove your info for free

In short:

  1. Go to https://www.whitepages.com/
  2. Search for your profile.
  3. Click “view details” or “view full report” to open each record that belongs to you in a new tab. 
  4. Copy each URL from the browser address bar.
  5. Scroll down and click “do not sell my personal information.”
  6. Paste the first URL and click “next.”
  7. Verify the listing is correct and click “remove me.”
  8. State your reason for removing your data.
  9. Enter your phone number and click “call now to verify.”
  10. Enter the verification code you received on the call.
  11. Repeat the steps for each record that belongs to you. 

Keep reading for the full opt-out guide and to see screenshots of the full procedure.

We’ve created around 85 data broker opt-out guides to make manual data removal easy. Click here if you’d like us to automate the process for you.

Removing your data doesn’t have to be complicated

It’s easy for data brokers to find and sell your most sensitive information. Taking your data off the market should be just as easy! For just $6.49 per month, Incogni sends out hundreds of recurring opt-out requests*.

Don’t waste any more time opting out one by one. Let us deal with data brokers, so you don’t have to!

Use DATA-REMOVAL-JULY at checkout to get an additional 10% discount.

* See the full list of data brokers Incogni covers here.

featured image for whitepages opt out guide

Step-by-step Whitepages.com opt-out guide

Total Time: 10 minutes

  1. Go to https://www.whitepages.com/ and look yourself up

    Whitepages opt out step 1

    Go to https://www.whitepages.com/. Enter your full name, city, and state, and click “search” to look up your listing.

  2. Select your profile and click “view details”

    Whitepages Opt Out TBE 1

    Find your profile on the search results page and click “view details.” 

    If you have more than one listing to your name, open them in separate tabs and come back to this step to repeat the process for each one. You can also remove your data from Whitepages Premium in the same way. Whitepages Premium profiles come up alongside the regular search results. Simply click “view full report” to access them.

  3. Copy the URL from the browser address bar

    Opt out of Whitepages step 3

    Once you’ve opened your listing, copy the URL.

  4. Go to the opt-out page

    Whitepages Opt Out TBE 2

    Scroll down to the bottom of the page and click “do not sell my personal information.”

  5. Paste the URL and start the opt-out process

    Whitepages Opt Out TBE 3

    Scroll down to the “opt out of Whitepages” section, paste in the URL you copied, and click “next.”

  6. Verify the listing is correct and click “remove me”

    Opt out of Whitepages step 5

    Check to make sure all the information is correct and belongs to you, then click “remove me.”

  7. State your reason for removing your data

    Opt out of Whitepages step 6

    Select one of the four given opt-out reasons from the dropdown menu, add a comment (optional), and click “next.”

    You’ll be given the following opt-out reasons to choose from:
    – My profile information is incorrect. 
    – I am receiving spam calls and junk mailing.
    – I am being harassed or stalked by someone. 
    – I just want to keep my information private.

  8. Enter your phone number and click “call now to verify”

    Opt out of Whitepages step 7

    Whitepages requires your phone number to verify your identity with an automated call. Enter your complete and correct phone number, tick the box agreeing to the terms, and click “call now to verify.”

    Whitepages will likely call you very soon, so be ready to answer the call to verify your identity. If you enter your phone number incorrectly or fail to answer their call quickly, you’ll have to restart the opt-out process.

  9. Enter the verification code you received on the call

    You’ll see a verification code displayed on your screen. When you receive a call from Whitepages, you’ll have to dial this verification code to complete their identity verification. 

    Their automated messaging system will confirm that your opt-out request has been accepted.

10. Don’t stop at Whitepages!

You’re not entirely done yet. Although you completed the Whitepages opt-out process, there are loads of other people search sites collecting and selling your data to third parties. While removing your data from Whitepages takes you in the right direction, it isn’t enough to keep your data private.

Keeping your personal information private requires ongoing effort. Here’s what we recommend you do:

  1. Do a clean sweep of your social media profiles, emails, online accounts, and browsers to stem the data flow from the source. Here you can find our complete guide to removing your personal information from the internet and removing your personal info from Google Search.
  2. Stop data brokers from storing and dispersing your data online. You can find opt-out guides for some of the biggest data brokers below. Or subscribe to Incogni to automatically opt out of dozens of data brokers and ensure they don’t add your personal information again. 

Get started by opting out from these data brokers:

Alternatively, you can subscribe to Incogni to automatically remove your data from dozens of data brokers with just a few clicks!

Alternative Whitepages opt-out methods

If you don’t want to use the Whitepages opt-out form, you can email your opt-out request to privacyrequest@whitepages.com or contact their customer support here

You should receive a response to your data-removal request within 30 days of submission.

Take your data off PSS and hundreds* of data brokers with Incogni

Your data is worth more than oil in the digital age and data brokers are making bank at your expense.

Subscribe to Incogni for just $6.49 per month and get: 

  • A fully automated data removal service
  • Recurring removal from 167+ data brokers
  • Regular progress reports

Use DATA-REMOVAL-JULY at checkout to get an additional 10% discount.

* See the full list of data brokers Incogni covers here.


Can you opt out of Whitepages?

Yes, you can opt out of Whitepages. In order to opt out, you can submit an online opt-out request (and verify your request over the phone), email Whitepages at privacyrequest@whitepages.com, or reach out to their customer support via their contact form.

How does Whitepages get your info?

Whitepages collects data from various sources like public records, social media, phone companies, other data brokers, and other third-party sources. They constantly scrape the internet for the most up-to-date information.

How quickly will Whitepages delete my data after I submit an opt-out request?

Whitepages will delete your data within 24 hours of receiving your online data removal request. If your record isn’t removed within this time, you can contact their customer support to follow up. 

How long will it take to opt out of Whitepages?

It should take you around 10 minutes to opt out from Whitepages. If you have multiple records to remove, it may take longer. 

Will Whitepages collect my data again once I opt out?

Whitepages may add your data to their website again after some time. This depends on how often they update their database and whether they can identify that the data belongs to you.

To keep your data off Whitepages and similar websites automatically, try Incogni.

Do I have to use the Whitepages opt-out form to delete my listing?

You don’t have to use the Whitepages opt-out form to remove your data from their website. You can also email them at privacyrequest@whitepages.com or reach them via their contact form.

Is Whitepages free?

The standard Whitepages service is available for free to everyone, meaning that anybody can access the information on their website worldwide with little to no restriction. They also provide a premium membership that is only available to US residents.

How much does Whitepages cost?

While the standard Whitepages service is free, they also offer a monthly subscription and one-off reports:

Premium Contact Info – $5.99/mo
Premium Business – $9.99 – $109.99/mo
Premium Business Enterprise – $199.99
Background report – $11.99 per report.

Does the Whitepages removal process cost money?

No, the Whitepages removal process is free. Avoid making a payment at any stage. Be aware that websites asking you to make a payment for removing your data from Whitepages could be part of an online scam.

Will Whitepages remove all of my data?

Whitepages will remove all the data from your listing. However, they may have multiple listings under the same name. You should ensure you find all the data associated with you and complete the Whitepages listing removal for each listing.

Is Whitepages legal?

Yes, Whitepages operates within the law and is subject to data privacy regulations such as the California Consumer Privacy Act (CCPA) and General Data Protection Regulation (GDPR).

You have the right to:
– Know what data they collect and how they use it,
– Ask them to delete your data,
– Ask them to stop selling or trading your data.

What is Whitepages.com used for?

Both consumers and businesses use Whitepages to verify identity, do background checks, and conduct fraud screenings. Although it’s strictly against the terms of use, cybercriminals may use the information on Whitepages for fraudulent activity.

We recommend you opt out of Whitepages and similar sites to avoid these dangers. You can automatically remove your data from data brokers with an Incogni subscription.

What information does Whitepages share?

Whitepages has some of the most comprehensive personal profiles available online. The data they collect and share includes, but is not limited to, your:

– Full name
– Age
– Landline number
– Cell phone number
– Business phone number
– Current address
– Past addresses
– Financial records
– Professional licenses 
– Search statistics 
– Background checks
– Information about relatives
– Traffic records
– Carrier information
– Criminal records
– Lien records 
– Property details.

Does Whitepages notify the person being located?

The person being searched on Whitepages is not notified when someone conducts a search on the website. Unless the searcher informs them, they will not know if someone has looked them up on Whitepages.

What is Whitepages Premium?

Whitepages Premium is a premium version of Whitepages.com. For a price, it provides “hard-to-find accurate cell phone numbers, address histories, and relatives and associates.”

How to opt out of Whitepages and remove your info in 10 steps
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