How to remove personal information from the internet

Cybercrime is at an all-time high, removing your personal information from the internet should be a priority. But how do you that? It can certainly seem like an impossible challenge.  

To help you figure all this out, we’ve put together a guide that will cover everything you’ll need to know about removing your online information.

Updated on: February 19, 2024

How to remove personal information from the internet?

In short, do the following to remove your info from the internet:

1. Opt out of data broker sites and people search sites
2. Remove your personal information from Google
3. Remove personal information from your browser
4. Delete your social media accounts or make them private
5. Delete any apps you don’t need
6. Delete any online accounts you aren’t using
7. Delete any email accounts you are no longer using 
8. Opt out of marketing associations 
9. Remove personal details from AI training models
10. Restrict personal data collection on your phone
11. Restrict personal information sharing on smart devices
12. Erase public records 

Keep reading for a step-by-step tutorial.

1) Opt out of data broker sites and people search sites

Time required to submit a request: 5–10 minutes per data broker

A data broker is a business that aggregates information from public records (census, electoral and court reports, for example), social media platforms, and other sources. Data brokers process the data to enrich, cleanse, or analyze it, with the goal of licensing it to other organizations or selling it to the public.

Data brokers often, but not always, provide access to their databases via websites, commonly called people search sites. These sites are like publicly available online stores where anyone can shop for sensitive data.

Data brokers and people search websites are huge contributors to the trade and sale of your personal information online. To remove your information from data brokers’ databases, we recommend you do the following:

1. Research which data brokers have your personal information (contact every data broker from our list to check if they have your data),
2. Send data removal requests to each broker that has your data or opt out by following these guides.
3. Periodically repeat the process as new data brokers pop-up. Also, most brokers and people search sites will collect your information again even after you opt out. 

According to our research, at least 25% of people search sites never respond to opt-out requests. Even when they do reply, they’re not in a hurry to do so, and often request additional information, delaying the process even further. Once you do manage to have your personal information removed from some data broker websites, there’s no guarantee it won’t find its way back to it in the future.

2) Remove personal information from Google 

Remove personal info from Google search results

Time required to submit a request: 15–20 minutes with the “results about you” tool, depending on how many results you want to remove. 20 minutes per request without the “results about you tool.” 

On April 27, 2022, Alphabet announced a long-awaited feature allowing people to remove personal information from Google results, lowering the bar for having results removed from its search engine—good news if you value your privacy.

The latest update, rolled out in August 2023, makes it easier to request the removal of existing “results about you” and keep track of new ones. That said, the tool is only available in the US and in English for now.

If you live outside the US, submitting a manual removal request isn’t the quickest or easiest process. Plus, not every piece of your personal information that shows up on Google is eligible for removal, and there are no strict eligibility criteria—each removal request is evaluated by Google. 

To learn more about removing your info from the Google search engine, read our guide here. 

Remove an image from Google

Removing an image from Google requires a separate process. You have two options:

1. Contact the webmaster that holds the image and request that it be taken down. 
2. If this doesn’t work, head over to the “remove an image from Google” page and fill out a request form. Scroll down to find the instructions based on your reason for requesting removal.

 You can find our detailed guide on how to remove images from Google here.

Blur 360° imagery from Google Maps

Time required to submit a request: 5 minutes

If you have ever seen a Google Streetview car in the area where you live, chances are an image of your house or car will come up in Google Search results. Google Maps imagery cannot be removed, but you can request to have it blurred.

To do this:

• Search for your address in Google Maps.
• Open the 360° image.
• Click “report a problem” in the bottom-right corner of the screen.
• Submit the form.

Turn off tracking, location, and YouTube history

Time required to turn off tracking, location, and YouTube history: 5 minutes

Head over to the Google activity controls page to delete any stored data and turn off tracking on web and app activity, location history, YouTube history, and ad settings. 

Turn off or enable auto-delete of your “web and app activity” to make sure any new accumulated information is deleted periodically.  

Remove your info from other search engines

If your personal information showed up on Google, it’ll likely show up on other search engines too. In most cases, like with Bing and Yahoo, you’ll have to contact the webmaster of the site that contains your information to have it taken down. If the case is more urgent—like if you’ve been the victim of identity theft or are under threat of physical harm, for example—we recommend you reach out to the search engine’s customer support and contact the Federal Trade Commission (FTC) and local law enforcement. 

3) Remove personal information from your browser

Time required to complete: 10 minutes

Browsers store a ton of data, including passwords, cached files, and records of the websites you’ve visited. This can be dangerous if hackers gain access to your device. 

Cookies are one of the biggest tools websites use to track your online activity and gather your personal information and you’ll find them turned on by default on most browsers. That said, faced with accusations surrounding the amount of data it collects and shares, Google introduced “topics” in July 2023, which are to replace third-party cookies in 2024. For now, you’ll have to disable both in your Chrome settings.

Making sure you eliminate or minimize the number of cookies on your browser will stop a lot of your data from being leaked right at the source. Thankfully, it’s pretty simple and easy to control this. Just go to the browser settings and disable cookies. More and more browsers like Firefox and Safari automatically block third-party cookies by default. We also recommend adding an ad blocker for extra security. 

Google Chrome

1. Open the Chrome settings menu, go to settings > privacy and security > third-party cookies, and “block third-party cookies.”  
2. Go back to privacy and security and select site settings > location. You can choose whether you want to allow sites to be able to ask for your location or block sites from seeing it (this may adversely affect some sites and features that rely on location). 
3. Go back to privacy and security again, select clear browsing data, check all data you want to be removed, and click “clear data.”
4. Lastly, go back to privacy and security, select ads privacy, go into all three tabs: ad topics, site-suggested ads, and ad measurement and toggle them off.

Mozilla Firefox

1. Open the Firefox settings menu, select options > privacy & security, and choose “always” under the tracking protection section.
2. Go to privacy & security > Firefox data collection > use and uncheck the boxes that you don’t want Firefox to use.
3. Go to privacy & security > content blocking and turn on the “do not track protection” option. 
4. Go to privacy & security > cookies and site data and click “clear data.”

Microsoft Edge

1. Open the Edge menu and select settings and more  > settings  > privacy, search, and services, and choose “balanced” or “strict” under the tracking prevention section. 
2. Go back to privacy and turn on “do not track” requests.
3. Go to optional diagnostic data and turn off “help improve Microsoft products by sending optional diagnostics data about how you use the browser, websites you visit, and crash reports.”
4. Go to personalize your web experience and turn off “improve your web experience by allowing Microsoft to use your browsing history from this account for personalizing advertising, search, news and other Microsoft services.”
5. Go to services, turn off all options, select address bar and search and turn off both.
6. Go back to privacy, search, and services > clear browsing data, click choose what to clear, and select a time range you want to clear.

Opera

1. Open the Opera settings and use the toggle to enable “block ads” and “block trackers.”
2. Go to privacy and security and use the toggle to disable options under “Opera may use web services to improve your browsing experience.” 
3. Go to cookies and other site data and select “block third party cookies.” 
4. Go to privacy and security, click clear browsing data, set the time range, tick the data you want to delete, and click “clear data.”

Manage browser extensions

Browser extensions are designed to simplify the use of certain tools, including privacy tools. That said, the majority of extensions ask for extensive permissions such as browsing habits and activity. As such, they sometimes defy the purpose for which they were made. According to our study of Chrome extensions, the most “data-hungry” ones are those used for writing and shopping.

Review all extensions and delete the ones you don’t need. For the ones you really want to keep, review their permissions and decide if you still want to keep them.

Want to know which browsers are most private? See best browsers for privacy, best private browsers for iOS users, and best Android browser for privacy.

4) Delete your social media accounts or make them private

Time required to complete: 10 minutes per social media account

We are actually responsible for a lot of the personal information that ends up online. And our social media activity is the biggest culprit. Websites and apps like Facebook, Instagram, TikTok, and Tinder collect and share a lot of our personal information. 

The best way to prevent this is to delete all of your social media profiles. Realistically speaking, however, most people aren’t ready to quit social media cold turkey like this. 

What we recommend in this case is to at least delete any unused or obsolete social media profiles and optimize the privacy settings of the social media accounts you’re not ready to give up.

The customization and options will be different for each website or app you use. However, these are the key settings you should watch out for:

Information that is public
We recommend you set your social media profiles to private wherever possible so that only your connections can view them.
Ad personalization
Disable ad personalization to avoid marketing companies getting (and sharing) your data.
Data sharing with third parties
Turn off or restrict sharing wherever possible. This is responsible for spreading a lot of your personal info online.
Online activity tracking
Turn off activity tracking to avoid being targeted by consumer behavior predictions.
Location tracking
Turn off location tracking to keep your whereabouts private. We also recommend deleting any location history.

You can find the settings to optimize your privacy on some of the most popular social media platforms below:

Facebook

1. Open the menu and go to settings & privacy > settings > your Facebook information > off-Facebook activity > manage future activity and turn off future activity. 
2. Go to settings & privacy > privacy checkup > your ad preferences on Facebook and un-toggle the data you don’t want to be used. 
3. Go to settings & privacy > settings > location and turn off location tracking.

Meta may still process some of your data as they claim to have “legitimate interest” in doing so. You can use their opt-out form here (it also applies to Instagram). Or use the free noyb tool to opt out more easily. 

Need more detailed info? See the guide on how to protect your personal information by optimizing Facebook privacy settings.

Instagram

1. Open your profile, go to the menu in the top-right corner, select settings > privacy, and use the toggle to set your account to private.
2. Go to privacy > story and un-toggle allow sharing to story and allow sharing to messages under the sharing section.
3. Go back to the menu and select settings > ads > data about your activity from partners and switch all the toggles off.
4. Go back to settings and select security > apps and websites > active and select “remove” next to next to each app you have shared access to in order to revoke permissions.

To turn off location tracking, open the settings on your device:

On an iPhone, go to settings > privacy > location services > Instagram and select  “never.”

On an Android phone, go to settings > location > app permissions > Instagram and select “don’t allow.” (The instructions may vary slightly based on the Android device you’re using.)

Need more detailed info? See our guide on how to protect your personal information by optimizing Instagram privacy settings.

TikTok

1. Tap profile in the bottom-right corner, open the menu and select settings and privacy > privacy and use the toggle to set your profile to private. 
2. Go back to privacy, scroll down until you find allow duet and allow stitch, and use the toggles to turn these features off. 

You can’t delete your stored data through the app, however, you can submit a data removal request through this link (also found under “your rights and choices” in the TikTok privacy policy).

Need more detailed info? See the guide on how to protect your personal information by optimizing TikTok privacy settings.

X (formerly Twitter)

1. Tap the account icon in the top-left corner and select settings > settings and privacy > privacy and safety > audience and tagging. Use the toggle to turn on the protect your tweets option and select who you want to allow to tag you in photos. 
2. Go back to privacy and safety, scroll down to the data sharing and personalization section, select “inferred identity,” and use the toggle to turn this feature off.
3. Go back to privacy and safety and do the same for data sharing with business partners.

Go to location information and un-toggle the personalize based on places you’ve been and personalize based on precise location options.

Need more detailed info? See the guide on how to protect your personal information by optimizing Twitter privacy settings.

LinkedIn

To stop your LinkedIn profile appearing in search engine results:

1. Log in to your LinkedIn account using your credentials.
2. Click or tap the icon with your picture on the LinkedIn homepage.
3. From the dropdown menu, select “settings & privacy” then “visibility.”
4. Select “edit your public profile.” This will take you to your public profile settings page.
5. To hide your profile from search engines, toggle “your profile’s public visibility” to “off.”

To hide your LinkedIn profile from other members of the platform:

1. Proceed as above to access the “visibility” menu.
2. Click or tap “profile viewing options.”
3. Here, you can choose from three privacy settings. Choosing LinkedIn private mode will make your profile invisible to others when you’ve viewed their profile. 

Need more detailed info? See the guide on how to protect your personal information by optimizing LinkedIn privacy settings.

5) Delete unused phone apps

Time required to complete: 1 minute per app

Most of our phones are loaded with a ton of unused apps. But when it comes to data privacy—less is more. Many of the apps on your smart devices collect your personal information, from your location to your online habits. According to our research, 60% of 20 popular budgeting apps share your private data, and over 80% of shopping apps request permissions to record audio or read your contacts.

While a lot of us feel like we can’t function without apps like Google Maps or Facebook Messenger, you should consider clearing out anything you can live without.

Before you delete unused apps, you should first check the privacy and account settings to make sure your data is also deleted. In some cases, you’ll have to contact the developer directly to remove your personal information. 

If you get your apps through the Google Play store, you’ll soon have the option to delete your account and data directly within the app or the website, thanks to Google’s recent privacy and security initiatives. 

Once you’ve deleted the unused phone apps, we recommend you regularly go through your devices to check on existing apps’ privacy settings and continue to delete the apps you don’t use. 

6) Delete any online accounts you aren’t using any apps you don’t need

Time required to complete: approximately 1 hour

The same goes for your online accounts as your apps. With all the accounts we open throughout our lives, it’s easy to lose track of the ones we no longer use. Unfortunately, these websites are still likely sharing your personal information. So make sure you delete anything you aren’t using anymore. This includes old accounts such as social media profiles, blogs, e-commerce sites, and loyalty programs.

This part could be hard for the shopaholics out there. While they can be great for savings, all loyalty programs store your shopping history, and according to our research, many of them sell that information to data brokers. 

The good news is that some loyalty programs have the option to opt out of having your data sold. You can check their websites for a “do not sell my information” setting. If you don’t find this option, we highly recommend you deactivate your account.
To help you dig up all of your unused online accounts, we recommend you follow several steps: check your password manager, each of your active email accounts, social media sign ins, and the Have I been pwned? website.

Search your inbox for keywords such as “welcome,” “thanks for signing up,” “account,” “registration,” “loyalty program,” “rewards program,” and “savings.”

Once you’ve tracked them down, go to the account settings on each site to delete or deactivate your online account. If you have forgotten the log-in credentials, try resetting them or contacting customer service.  

7) Delete any email accounts you’re no longer using

Time required to complete: 10 minutes per email account

Many people underestimate email accounts’ impact on their online privacy and security. Recent statistics show that emails are responsible for 92% of malware attacks. Many companies also use technologies such as invisible pixels to track your online activities and collect data. 

To minimize the risks associated with email use, you should first deactivate any old and unused email accounts. If you want to stick with providers such as Gmail or Outlook, make sure to use encryption to protect your data. We also recommend you try high-security email providers such as Proton Mail, StartMail, or Mailbox.org.

For any email account that you want to keep, there are several things you can do to stay safe:

• Always sign out from devices that don’t belong to you.
• Use two-factor authentication.
• Try not to use public networks while using your email, use a trustworthy VPN when you do.
• Set up separate email accounts and use unique passwords for different things like online shopping, banking, and account management for other sites and apps.
• Never send sensitive information by email. 
• Adjust the privacy settings to opt out of email scanning and disable images to avoid pixel tracking. 
• Encrypt the body of your emails using an add-on, or use an email provider that offers content encryption by default.

8) Opt out of marketing associations 

Time required to complete: 10 minutes per association 

The next step would be to opt out of any marketing associations that might have your data. The information they usually collect includes financial records containing your spending habits, household expenditures, discretionary spending, and even economic indicators such as employment details. These associations help marketers make the best use of your data by helping them identify consumer spending patterns to better target you. 

While marketing associations give consumers the option to regulate how they handle their data, these selections usually require cookies and are device- or browser-specific. So keep in mind that if you clear your browser cookies, don’t have cookies enabled, or change devices, your choices won’t be saved. 

With that in mind, here are some of the largest marketing associations you’ll want to opt out from:

• The Data & Marketing Association 
• The Network Advertising Initiative 
• The Digital Advertising Alliance – AdChoices and AppChoices

Read how to opt out of marketing associations and AdChoices here.

9) Remove personal details from AI training models

Time required to complete: 5–10 minutes per model

Artists have begun to confront AI entities for leveraging their creative works to train AI and machine learning models. In a similar vein, it’s increasingly probable that fragments of your personal information or digital footprint have been integrated into these expansive AI models. Thankfully, most machine learning tools give you the option to opt out.  

ChatGPT

ChatGPT might easily be overlooked when cleaning up your online personal information, but your chats with this AI tool aren’t private. OpenAI openly states that your chat logs are used for AI learning and can be reviewed by AI trainers. This means that any personal information you share with ChatGPT during your conversations might be integrated into its knowledge base and show up in conversations with strangers. 

To remove your personal information from chatGPT, simply:

1. Access the OpenAI user content opt out request form.
2. Enter the email address you used to sign up for your ChatGPT account.
3. Enter your organization ID. You can find this code under organization settings in your OpenAI account. 
4. Enter your organization name. You can also find this under your organization settings. 
5. Complete the CAPTCHA, if prompted, and click “submit.”
6. Make sure to adjust the chat history and training settings in your account.

Meta’s Llama

Meta uses your Facebook data to train its Large Language Model (LLM), Llama 2. The only way to stop your personal information from feeding the Llama model is to delete your Facebook profile. 

If this measure is too drastic for you, you can turn off Facebook offline activity tracking. To do this, tap the three lines in the top-right or bottom-right corner > tap settings and privacy > settings. Under “security”, you will find “off Facebook activity”. Scroll down and tap “clear history.”

Once this is done, go back to “off Facebook activity,” and tap “disconnect future activity.” Tap the toggle to turn it off. Both will disconnect your Facebook activity Facebook partners.

Google’s Bard

Start by deleting Bard activity by going to your Google account activity page and selecting “Bard activity“. From there, you can delete your activity by time period or delete all your activity at once.

To turn off activity tracking for Bard, toggle off the “activity history” option on the same Bard activity page.

10) Restrict personal data collection on your phone

Time required to complete: 5–10 minutes

Next, you’ll want to adjust your phone settings to limit how much of your personal information is collected and shared. Though there are many options when it comes to phone privacy settings, the most important ones are location tracking and app permissions. The exact locations for these settings will vary according to the operating system and device. 

For most Android versions, just go to settings > security and privacy > privacy > permission manager and adjust permissions such as location sharing and microphone and camera use for each app individually. 

For iOS, go to settings > privacy & security and select each category of information, such as calendars and reminders, to view a list of apps that have access to this data and revoke permissions. Then go back to privacy & security > app privacy report and select “turn off app privacy report.”

TIP: Turn off Bluetooth when you’re not using it, as many tech companies like Google can locate your device when it connects to nearby devices or Bluetooth beacons. 

Read more about making your phone (nearly) impossible to track here.

11) Restrict personal information sharing on smart devices 

Time required to complete: 5–10 minutes per device

Devices such as smart TVs and speakers also collect your personal information. 

Many televisions use a technique called automated content recognition (ACR) for targeted advertising by tracking what you watch. The opt-out procedure varies depending on brand and is likely to be hidden in your TV’s privacy settings menu. 

Even devices as inconspicuous as speakers pose a threat to your privacy. In some cases. The audio recorded by these devices can be reviewed by contractors. Even worse, hackers can use your speakers to eavesdrop on you.

You can at least partially avoid these privacy issues by adjusting the privacy settings on most of these devices. You can find the instructions for two of the most popular smart speakers below:

• Alexa – Adjust the privacy settings here. 
• Google Home – Go to the Account tab on your phone app, select “My Activity” and delete all recordings. You can also enable the automatic deletion of future recordings.

TIP: Always mute your smart speaker when you aren’t using it.

12) Erase public records 

Time required to complete: several weeks or months, depending on the state

A lot of the personal information online comes from official records such as court records or Department of Motor Vehicles (DMV) files. You won’t be able to delete this information everywhere, but most US states allow you to request they delete sensitive information like your contact details or Social Security number. 

Each state has its own process for sealing or removing court records. Research the specific laws and procedures of your state to understand the requirements and guidelines for making this type of request.

Contact the local courthouse or court clerk’s office where the records are stored. Inquire about the process for sealing or removing court records and request the necessary forms or instructions.

Need more detailed info? See the guide on how to remove info from public records.

What should you do before you start removing your information?

There are a few steps you should take before you start to remove your personal information from the internet. Believe it or not, this is the hardest (and most important) part of the process. But if you take the time to do these things, you’ll thank yourself later!

1) Start with a Google search to find out what information others can see

Removing your information from the internet can feel like an impossible task. A great place to start and get your bearings is with a quick Google search. This way, you can find out what information is readily available online and what others can see. 

1. Use incognito mode to prevent autofill and your previous search history from affecting the results. 
2. Look up important information that could be linked to you, such as your name, address, and even family members.
3. Take notes of what you find, including any social media sites and data brokers that come up. 

Here are some advanced Google searches that may help you identify pages with your data:

• “first name last name” “city”
• “first name middle name last name” “city”
• “first name last name” “address”
• “first name middle name last name” “address”
• “address”
• “first name middle name last name”

TIP: Set up a Google Alerts notification on your name so that you can stay up-to-date whenever new information pops up online. 

2) Decide how much information you want to remove from the internet 

Once you have a good idea of how much exposed data you have online, it’s time to decide how private you want to go. Though 86% of Americans have tried to reduce their digital footprint, not everyone is ready to take all their personally identifiable information off the internet. 

Some questions you’ll want to answer are: 

• What tools and services are you not ready to give up?
• What kind of information are you uncomfortable leaving online?
• What are the benefits of the tools and services you want to keep using vs the risks of leaving the information they require online?

If you don’t want to wipe your data from the internet completely, you will have to strike a delicate balance between the tools and services you want to keep using, the amount of information you want to be erased, and the risks you are willing to take. 

TIP: Always remove PII (Personally Identifiable Information) that has the potential to create significant risks of identity theft, financial fraud, harmful direct contact, or other specific dangers.

Always remove the following if you come across it:

• Confidential government identification (ID) numbers like a US Social Security number
• Bank account numbers
• Credit card numbers
• Images of handwritten signatures
• Images of ID documents
• Highly personal, restricted, and official records, like medical records or property records 
• Personal contact info (home address, phone numbers, and email addresses)
• Confidential login credentials.

3) Browse the internet in private

This is more of a preventative measure, but it’ll go a long way to protecting your data privacy in the future. Browse the internet in private whenever you can. 

The best way to make your internet activity private and secure is with a trusted VPN such as Surfshark. This will encrypt your data, creating a secure tunnel so that your personal information isn’t susceptible to external attacks.    

If you can’t purchase a VPN, we recommend using private search engines and enabling private browsing on your browser. We discussed why private browsing mode is not really private in a separate post. But this will at least ensure you don’t leave behind a trail of history, passwords, and cookies. Here are the private browsing options for some of the most popular browsers:   

• Chrome – Incognito mode
• Mozilla Firefox – Private Browsing
• Microsoft Edge – InPrivate browsing 
• Safari- Private Browsing. 

Don’t stop your data removal journey

We know there were a lot of steps in our guide, but if you’ve made it this far, congratulations! You have greatly reduced your digital footprint!

Online privacy and security require a never-ending effort so many of the steps on our list should be revisited regularly. While it does take time and dedication, we believe your safety and privacy are always worth it. 

What else do you need to disappear completely from the internet? Check out this post.

FAQ