Verified Customer Reviews

⭐️ 4,5/5

“All in all, it’s an excellent privacy service from a company that’s already built a stellar reputation for privacy. What’s not to like?”

⭐️ 4/5

“Incogni does what it promises.”

⭐️ 4/5

For savvy internet users that want to get their data out of online databases, Incogni can work on keeping your personal data your own.

Here’s what everyday users are saying on Trustpilot:

Expert reviewers weigh in on Incogni

Incogni quickly caught the attention of some of the most well-respected publications in the tech and privacy spaces. 


Incogni is constantly expanding its reach and adding new data brokers. The longer you have a subscription with Incogni, the more data will be scrubbed! If you care about your online privacy, the Incogni website is certainly worth a visit.


“Incogni is a very simple tool to use – and your experiences with it will vary, depending on the expectations. I like to see it as your personal assistant, giving leverage against massive data broker companies.”


“If you’re in fear of your sensitive personal data being used for unsavory activities, you can use Incogni to scrub the internet of most of your private information. In a world where sending data removal requests would be impossibly time consuming, we are big fans of its automated data removal process.”

Easy set-up and a money-back guarantee

Trying Incogni is about as easy as it gets: just a short, three-step sign-up process and you’re ready to go. There’s nothing more to do at your end, just sit back and let us handle everything in the background. With our 30-day money-back guarantee, all you stand to lose is the five minutes it takes to sign up!


What is Incogni?

Incogni is an automated personal information removal service. It uses available data privacy laws to get data brokers—companies that deal in personal information—to remove its customers’ information from their databases. Incogni also monitors data brokers to make sure that what gets removed stays removed.

What does Incogni cost?

Incogni costs $6.49 a month (plus tax) on an annual plan or $12.99 a month (plus tax) on a monthly plan. An annual plan ($77.88 a year plus tax) makes the most sense, and not only because of the 50% discount when compared to a monthly plan. Personal information removal takes time to take effect.

Is Incogni a VPN?

No, Incogni is not a VPN. Incogni is an automated personal information removal service. It determines which data brokers are likely to have your data and checks people search sites for your data before sending out wave after wave of data-removal requests on your behalf.

Who owns Incogni?

Incogni is owned by Surfshark, the company behind Surfshark VPN, Antivirus, Alert, and Search. Surfshark has a stellar reputation, especially for its no-logs, user-friendly VPN service. It actively promotes a free and open internet by supporting non-profit organizations like the Electronic Frontier Foundation (EFF).

Who is the founder of Incogni?

Incogni was founded by Surfshark, the well-known and widely trusted cybersecurity company most famous for its VPN service. Incogni is distinct from Surfshark’s branded products, like its VPN, Antivirus, Alert, and Search. Regardless, Incogni benefits from Surfshark’s expertise and well-deserved reputation.

What is the privacy policy of Incogni?

Incogni has a comprehensive privacy policy available on its site. The policy is written in plain English and puts an emphasis on transparency. If you have any questions regarding Incogni’s privacy practices not answered by the privacy policy, you can contact the company directly at

Is Incogni legit?

Yes, Incogni is legit. Incogni is a fully registered and compliant business that makes use of various data privacy laws (like California’s CPRA and the EU’s GDPR) to help its customers exercise their rights to data privacy. Data brokers comply with Incogni’s requests because the law requires them to do so.

Does Incogni work?

Yes, Incogni works. Users report receiving far less spam, far fewer scam texts and emails, and not experiencing nearly as many scam attempts. These are the more measurable effects of successful, broad-scale personal information removal. There are many other, less measurable, benefits, too.

Incogni removes your personal information not only from the shadowy data brokers that sell and trade personal data behind the scenes, but also from the people search sites that are happy to have your details show up in regular web searches. The privacy this restores is hard to quantify, but is clearly felt.

Does Incogni really work?

Yes, Incogni really does work. Getting your personal data out of the hands of the companies that generate profits by exploiting that data is actually as easy as asking them to stop (depending on your local state laws). The catch? Asking them all to stop would take you 300+ hours.

This is where Incogni comes in. It automates the process, sending out inhuman numbers of requests at a time. Incogni then restarts the whole procedure every three months to make sure sneaky data brokers don’t re-add your data once it’s been removed. This is how Incogni achieves its results.

All this takes time, with many state data privacy laws giving data brokers a generous 45 days to comply with data removal requests. Then you have to wait for each spammer, scammer, and advertiser to check back in with their favorite data broker and update their databases. So Incogni does work, just not instantly.

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