Incogni vs Onerep – Buyer’s Guide [2026]
Onerep may be suitable for those focused solely on removing personal data from people search sites— but only if you’re comfortable with significant ethical concerns.
The service’s founder has proven ties to the very data brokers Onerep claims to protect you from.
Incogni, on the other hand, offers broader protection, covering both people search sites and private-database brokers, with transparent practices backed by independent verification.
Updated: November 21, 2025
Disclaimer:
This review is written by Incogni, one of the data removal services mentioned in this comparison.
While we aim to be accurate and fair, please keep in mind that we have a financial interest in Incogni’s success. We recommend doing your own research and checking multiple sources before making any purchasing decisions.
| Category | Incogni | Onerep |
| Total broker coverage for automated removals | ✔️ 420+ for all plans, including: ▶️ 260+ people search sites ▶️ 160+ private-database brokers | ✔️ 240+ for all plans, includes only people search sites |
| Broker coverage on the cheapest plan | Incogni Standard: 💲 95.88 per year ✔️ 420+ data brokers | Onerep Individual: 💲 99.95 per year ✔️ 240+ data brokers |
| Pricing for full/best protection | Incogni Unlimited: 💲 179.88 per year, which is 💲 14.99 per month | Onerep Individual Pro: 💲 191.40 per year, which is 💲 15.95 per month |
| Custom removals | ✔️ Yes, unlimited ▶️ 2,000+ unique domains beyond automated removal coverage | ✔️ Yes, unlimited ▶️ People search sites only |
| Follow-up scans | ⌛ Every 60–90 days | ⌛ Monthly |
| Support | ✔️ 24/7 live chat ✔️ 24/7 email ✔️ Phone* ✔️ FAQs ✔️ Support center | ✔️ Email ✔️ Phone ✔️ FAQs ✔️ Support center |
| Risk-free trial | ✔️ 30-day, money-back guarantee | ✔️ 5-days free trial ✔️ 30-day, money-back guarantee |
| Ethical concerns | ✔️ Transparent practices ✔️ Independent Deloitte verification | ⚠️ CEO founded dozens of people- search sites ⚠️ Maintains ownership stake in Nuwber data broker ⚠️ Mozilla ended partnership due to conflicts of interest |
| See Incogni’s review | See Onerep’s review |
All prices are up to date as of November 21, 2025, and are based on information published at onerep.com/pricing and incogni.com/pricing.
*Phone support is available for Unlimited plan users.
Incogni vs Onerep: a quick verdict
Onerep offers straightforward removal from 240+ people search sites at a competitive price.
If reducing your visibility on sites like Whitepages and Spokeo is your only concern—and you’re comfortable with the ethical questions surrounding the company’s leadership (more on this at the end of the article)—Onerep will likely meet your needs.
Incogni offers more comprehensive coverage of 420+ data brokers, including 160+ private-database brokers—a category Onerep misses.
Its Unlimited plan costs less than Onerep’s premium tier while offering unlimited custom removals from both data brokers and general websites.
Most importantly, Incogni has backed up its claims with independent verification from Deloitte—proving it actually does what it says.
1. A breakdown of what’s included with each service
| In short | ||
| Onerep focuses exclusively on people search sites, covering 240 brokers with automated removals and offering unlimited custom removals. The service does not cover private-database brokers. Incogni offers automated removals from 420+ brokers—including 160+ private-database brokers—and allows for unlimited custom requests from data brokers and general websites. | ||
1.1 Data broker coverage: comparing the scope of each service’s reach
When most people think about data removal services, they picture people search sites like Whitepages, Spokeo, or BeenVerified.
These are the obvious players—the sites where you can type in someone’s name and instantly see their address, phone number, relatives, and more.
But here’s what many people don’t realize: people search sites are just the tip of the iceberg.
Below the surface is a much larger, quieter industry—private-database brokers.
These companies don’t show your information publicly on their websites. Instead, they trade your personal data directly with other businesses
This is where Onerep’s coverage falls short.
Onerep removes data from 240 people search sites.
While this includes major players like Whitepages and Radaris, it doesn’t extend to private-database brokers.
Incogni takes a different approach.
It covers 420+ data brokers—including 260+ people search sites and 160+ private-database brokers.
Here’s a breakdown of the types of brokers each service covers:
| Types of data brokers covered | Incogni | Onerep |
| People search sites (public database) | ✔️ | ✔️ |
| Marketing data brokers (private database) | ✔️ | ❌ |
| Risk-mitigation brokers (private database) | ✔️ | ❌ |
| Recruitment data brokers (private database) | ✔️ | ❌ |
| Financial information brokers (private database) | ✔️ | ❌ |
The difference matters because private-database brokers often have more detailed information about you than public people search sites—and they’re selling it to companies that make decisions that affect your life.
1.2 Custom removals: going beyond automated takedowns
| In short | ||
| Onerep offers custom removals only on its premium “Individual Pro” plan, and these requests are limited to people search sites. Incogni’s Unlimited plan includes unlimited custom removals from nearly any website—not just data brokers—at a lower price point. | ||
Both services offer custom removal features, but they differ significantly in scope.
Onerep’s custom removal option is only available on their premium plan (Individual Pro) and appears to be limited to people search sites that fall outside their automated coverage.
Incogni offers unlimited custom removals on the Unlimited plan—and here’s the crucial difference:
Incogni doesn’t limit requests to just data brokers.
Many websites that aren’t technically classified as data brokers still display personal information. These could be old forums, niche directories, e-commerce sites, news articles, or overlooked web pages.
Even if these sites aren’t actively selling your data, once your information is exposed there, it can easily be collected by data brokers and used to build new profiles.
That’s why it’s important to go beyond data brokers.
Incogni allows you to submit custom removal requests to most websites, excluding public records, government databases, and a few others.
Here’s a detailed comparison:
| Custom removals: scope of sites | Incogni | Onerep |
| People search sites | ✔️ | ✔️ |
| Private-database brokers | ✔️ | ❌ |
| General websites* | ✔️ | ❌ |
| Search engines | ✔️ | ❌ |
| Social media | ❌ | ❌ |
| Public records | ❌ | ❌ |
| Forums** | ✔️/❌ | ❌ |
*”General websites” refers to websites not classified as data brokers, such as online stores, blogs, job boards, and more. Due to legal and technical limitations, we can’t guarantee 100% success in every case—but we can guarantee 100% effort.
**While forum removals are tricky, we have successfully removed personal information from forums in some cases.
1.3 Follow-ups: how each service keeps your data from resurfacing
| In short | ||
| Onerep performs monthly scans across its covered sites. Incogni scans every 60 days for people search sites and every 90 days for private-database brokers, across all plans. | ||
Getting your data deleted from a broker’s database isn’t the end of the story.
Unless a broker faces strict legal restrictions, there’s little stopping them from picking your information back up once it resurfaces—and they almost always do.
It could be as simple as signing up for a newsletter, updating a public profile, or having your data shared by a company you’ve interacted with.
That’s why data removal isn’t a one-time task—it’s an ongoing process.
Continual monitoring is essential to ensure your information doesn’t quietly reappear.
Here’s how each service handles follow-up scans:
| Follow-up scans | Incogni | Onerep |
| Follow-up scans | ✔️ | ✔️ |
| Frequency of the follow-up scans | ⌛ 60 days for people search sites across all plans ⌛ 90 days for private-database brokers across all plans | ⌛ Monthly |
| Follow-up scans for custom removals | ❌ | ❌ |
2. A look at the plans and pricing options for each service
| In short | ||
| Incogni offers individual and family plans (up to five people), with coverage across 420+ data brokers. On top of that there’s the Unlimited plan that unlocks access to custom removals.Onerep also provides individual and family plans (up to six people), with coverage of 240+ people search sites. Its premium tier is called Individual Pro and comes with custom removals as well. | ||
Generally, Incogni and Onerep offer similarly structured plans.
Both services divide their plans based on the number of people covered and by the extra features included. So, you have plans for individuals and for families, as well as premium versions of those plans.
Let’s break this down in more detail.
2.1 Plans offered by Incogni
Incogni’s plans are based on how many people you want to protect. Here’s the breakdown:
- The Standard and Unlimited plans cover one person.
- The Family and Family Unlimited plans cover up to five people.
No matter which option you choose, your personal data will be protected across all brokers in Incogni’s coverage—currently 420+.
The key difference?
Unlimited plans include the ability to request custom removals, a feature not available in Standard plans.
| Plans offered by Incogni | |
| Standard | Unlimited |
| $7.99 per month | $14.99 per month |
| ➡️ 1 person ➡️ 420+ brokers in automated removals | ➡️ 1 person ➡️ 420+ brokers in automated removals ➡️ Unlimited custom removals |
| Family | Family Unlimited |
| $15.99 per month | $22.99 per month |
| ➡️ Up to 5 people ➡️ 420+ brokers in automated removals | ➡️ Up to 5 people ➡️ 420+ brokers in automated removals ➡️ Unlimited custom removals |
All prices are up to date as of November 21, 2025, and are based on information published at incogni.com/pricing assuming the purchase of an annual subscription.
2.2 Plans offered by Onerep
Onerep offers a simpler structure with fewer plan variations.
They have an Individual plan and an Individual Pro plan (which includes custom removals), as well as family plans that can cover up to 6 people.
| Plans offered by Onerep | |
| Individual | Individual Pro |
| $8.33 per month | $15.95 per month |
| ➡️ 1 person ➡️ 240+ brokers in automated removals | ➡️ 1 person ➡️ 240+ brokers in automated removals ➡️ Unlimited custom removals |
| Family | Family Pro |
| $15.00 per month | $29.95 per month |
| ➡️ Up to 6 people ➡️ 240+ brokers in automated removals | ➡️ Up to 6 people ➡️ 240+ brokers in automated removals ➡️ Unlimited custom removals |
All prices are up to date as of November 21, 2025, and are based on information published at onerep.com/pricing assuming the purchase of an annual subscription.
2.3 Head-to-head: what you get and how they compare
Onerep’s premium plan costs $15.95 and includes automated removals from approximately 230-240 brokers, plus custom removal requests restricted to people search sites.
Incogni’s Unlimited Plan, priced at $14.99, offers coverage across 420+ brokers and an unlimited number of custom removal requests from nearly any website.
To help you decide, we’ve put together a simple comparison table of the top plans from each service: Incogni Unlimited and Onerep Individual Pro.
| Your money’s worth | Incogni | Onerep |
| Price (per month) | $14.99 | $15.95 |
| Total number of data brokers | 420+ | 240+ |
| Number of people search sites included | 260+ | 240+ |
| Number of private-database brokers included | 160+ | ❌ |
| Unlimited custom removals | ✔️ | ✔️ |
| Removals from general websites | ✔️ | ❌ |
| Independent verification of claims | ✔️ | ❌ |
All prices are up to date as of November 21, 2025, and are based on information published at onerep.com/pricing and incogni.com/pricing.
2.4 Free functionalities: what each company offers to unregistered users
Next—free functionalities.
Incogni offers a free tool called the Digital Footprint Checker. It scans people search sites to find where your personal information might be publicly exposed.
Once the scan is complete, you’ll receive a personalized report listing the sites that are likely sharing your data.
Then, you can manually proceed with opting out from those sources, using our guides to help you, or subscribe to Incogni to have it done for you.
There’s no account required—anyone can use it quickly and hassle-free.
Onerep offers a similar scanning tool that checks approximately 240 people search sites for your information.
Onerep, like Incongi, doesn’t require you to create an account to access your scan results.
Once scanning is finished, you can view which sites are exposing your data and opt-out manually or subscribe to Onerep’s service to handle removals automatically.
2.5 Risk-free trials and cancellations: comparing policies
Onerep offers a 5-day free trial followed by a 30-day money-back guarantee.
Incogni doesn’t offer a separate free trial but provides a 30-day money-back guarantee from the moment of purchase.
| Refunds and cancellations | Incogni | Onerep |
| 30-day, money-back guarantee | ✔️ | ✔️ |
| Free trial period | ❌ | ✔️* |
| Full access to features during the first month | ✔️ | ✔️ |
| One-click subscription-renewal cancellation | ✔️ | ✔️ |
*The trial period at Onerep lasts 5 days.
You can cancel your subscription renewal at any time with either service.
Under US law, companies must now provide a simple, accessible way to cancel—both services comply with this.
When you cancel your renewal, your subscription remains active until the end of your current billing cycle, and you won’t be charged again.
Important: Canceling your subscription renewal isn’t the same as canceling your account.
- Canceling your account typically happens within the first 30 days and qualifies you for a full refund.
- Canceling your renewal just stops future charges—it doesn’t trigger a refund.
3. How customer support works for each service
| In short | ||
| Onerep offers support via email and phone, but availability is not clearly specified. Incogni provides 24/7 support via chat and email, with social media and Reddit support during business hours. Users on the Unlimited plan also have access to phone support. Both services offer FAQs, tutorials, and DIY guides. | ||
Both services offer customer support that aligns with industry standards, though there are some differences in availability and access.
| Customer support | Incogni | Onerep |
| Available 24/7* | ✔️ | ❌ |
| Live chat | ✔️ | ❌ |
| ✔️ | ✔️ | |
| Phone | ✔️** | ✔️ |
| Social media | ✔️ | ✔️ |
| ✔️ | ✔️ | |
| Self-help resources (like opt-out guides and FAQs) | ✔️ | ✔️ |
*When referring to 24/7 availability, we mean the main points of contact, which are email, live chat, and phone.
**Phone support is available for Unlimited plan users.
4. A closer look at business and enterprise options
| In short | ||
| Onerep offers business plans that scale their standard people-search removal service to larger teams. Incogni’s Ironwall offers business-focused solutions with a more tailored approach based on organizational needs, including custom investigations and broader protection. | ||
Businesses often face different privacy challenges than individual users.
That’s why custom solutions, tailored to specific business needs, may prove more effective.
Incogni offers a separate service called Ironwall by Incogni (or Ironwall for short)—an offering specifically designed to help businesses, organizations, and government agencies safeguard the privacy of their people.
Ironwall operates with its own dedicated team and resources, allowing it to offer tailored support for each client.
The service focuses on understanding the specific needs of each organization to deliver the most effective privacy protection.
You can learn more about Ironwall here.
Onerep also offers business solutions, including an API for enterprises that want to integrate data removal features into their own systems.
However, their business offering appears to be primarily a scaled version of their individual service—focusing on removing data from the same list of people search sites, just for larger groups of people.
There’s no indication of customized protection, case-by-case investigations, or specialized support for different organizational needs like Ironwall provides.
| Tailored protection | Ironwall by Incogni | Onerep |
| Companies | ✔️ | ✔️ |
| Courts | ✔️ | ❌ |
| Law enforcement personnel | ✔️ | ❌ |
| Human services professionals | ✔️ | ❌ |
| Healthcare institutions | ✔️ | ❌ |
| Government agencies | ✔️ | ❌ |
5. Exploring bundle deals and packaged services
| In short | ||
| Onerep works as a standalone service with no bundling options. Incogni, in contrast, can be bundled with leading privacy tools like NordVPN and Surfshark, offering a more comprehensive, all-in-one privacy solution. | ||
Taking your personal information off data broker lists is a key move for better privacy and security—from minimizing unwanted spam to helping shield yourself against identity theft.
But privacy doesn’t have to stop there.
With Incogni, you can enhance your protection by pairing data removal with leading VPN services like NordVPN and Surfshark (regional availability may vary over time).
As of November 2025, Incogni stands as the only data removal service offering this comprehensive privacy bundle.
Onerep currently does not offer any bundle packages with other privacy or security services.
A matter of trust
Before anything else—before features, pricing, or broker coverage—there’s a fundamental question:
Can you trust the service you’re paying to protect your privacy?
This is where Onerep faces a crisis of credibility that no feature list or discount can overcome.
The elephant in the room: Onerep’s conflict of interest
In March 2024, investigative journalist Brian Krebs revealed that Onerep’s CEO and founder, Dimitri Shelest, had founded dozens of people search sites since 2010.
More troubling still—Shelest acknowledged maintaining an ownership stake in Nuwber, a data broker he founded in 2015, around the same time he launched Onerep.
Think about that for a moment.
The person running a service that promises to remove your data from people search sites is the same person who created and continues to profit from a data broker that sells that exact information.
This isn’t speculation or a minor detail buried in fine print—Shelest publicly admitted to these connections after the investigation was published.
The question you need to ask yourself:
Can you trust a data removal service whose founder profits from the very industry it claims to protect you from?
We believe the answer should inform every other consideration in this comparison.
Incogni sets a new standard
Incogni, on the other hand, comes from a very different background.
The service first came to life as part of Surfshark—a leading VPN provider—but quickly became a standalone product.
What matters here is that Incogni comes from a privacy-first company that has a track record of dedication to privacy and security.
And Incogni follows in Surfshark’s footsteps.
It’s the first data removal service to have organized an independent review of its claims and processes.
Deloitte’s Independent Assurance Report confirms that Incogni is true to its word—when it comes to the number of data brokers it covers, its removal success rate, strictly using your personal data only to process removal requests, and more.
And it’s being recognized for it.
Thanks to its overall performance and approach to transparency, Incogni has earned Editors’ Choice awards from two leading tech-review platforms: PCMag and PCWorld.
“When it comes to data-removal services, Incogni is the one to beat.” – Sam Singleton, PCWorld Editors’ Choice.
Our methodology
We’ve made this comparison based on our own experiences using Incogni and Onerep, information provided by both services, and other sources.
Here are some more details about our methodology.
- Pricing check: We looked up all pricing details on November 3, 2025, directly on each service’s website:
- Feature check: We checked each service’s features by using their websites and reading their published info.
- Broker list check: We got broker coverage from each service’s website:
- Claim check: We checked marketing claims by comparing them with actual service details, terms, and information found online.
What this comparison does:
- Compares features, prices, and broker coverage using official company information
- Checks if marketing claims match actual service details
- Gives clear data to help you decide.
What this comparison doesn’t do:
- Test how well removal services work
- Review customer satisfaction or support
- Recommend which service is best, based on results.
Limitations:
- Features and prices may change after this comparison is published
- Broker lists can be updated by the companies at any time
- Your own experience may be different from what’s described here
- Since this was written by Incogni, you should also check other sources for a fuller picture.
How does Incogni compare to other data removal services? Check these comparisons:
