Disclaimer:
This review is written by Incogni, one of the data removal services mentioned in this comparison. 
While we aim to be accurate and fair, please keep in mind that we have a financial interest in Incogni's success. We recommend doing your own research and checking multiple sources before making any purchasing decisions.

Category	Incogni	DeleteMe
Total broker coverage for automated removals	✔️ 270+ for all plans, including: ▶️ 100+ people search sites ▶️ 150+ private-database brokers	✔️ 85+ for the Standard plan* ✔️ 100+ for the Premium plan*
Broker coverage on the cheapest plan	Incogni Standard: 💲 99.48 per year ✔️ 270+ data brokers	DeleteMe Standard: 💲 103.20 per year ✔️ 85+ data brokers
Pricing for full/best protection	Incogni Unlimited: 💲 179.88 per year, which is 💲 14.99 per month	DeleteMe Premium Protection: 💲 180.00 per year, which is 💲 15.00 per month
Custom removals	✔️ Yes, unlimited ▶️ 1000+ unique domains beyond automated removal coverage	✔️ Yes, but limited ▶️ 560+ unique domains beyond automated removal coverage ▶️ 40 requests for the Standard Protection plan ▶️ 60 requests for the Premium Protection plan
Follow-up scans	⌛ Every 60–90 days	⌛ Every 60–90 days
Support	✔️ 24/7 ✔️ Email  ✔️ FAQs  ✔️ Live chat ✔️ Support Center	✔️ Monday – Friday: 9am – 8pm Eastern Time ✔️ Email ✔️ FAQs ✔️ Live chat ✔️ Phone ✔️ Support Center
Risk-free trial	✔️ 30-day, money-back guarantee	✔️ Only until the first Privacy Report (which usually takes around 7 days)
All prices are up to date as of 12 June, 2025, and are based on information published at incogni.com and joindeleteme.com, assuming the purchase of an annual subscription. *DeleteMe claims it works with 850 data brokers, but according to information from joindeleteme.com/sites-we-remove-from, only about 85 brokers are included in their automated removals. 1As per information available on joindeleteme.com/pricing/?premium=true

What’s the takeaway here?

• DeleteMe is a solid choice if your main goal is to remove your profiles from popular people search sites like Whitepages, Intelius, and BeenVerified—without needing to submit custom links.
• Incogni, on the other hand, may be a better fit for those looking to take a broader approach to data privacy, including removing personal information from private-database brokers and other websites that aren’t strictly classified as data brokers.

1. A breakdown of what’s included with each service

In short
DeleteMe covers over 850 data broker sites, though 560+ require manual work on the user’s side through the custom removals feature, with a cap of 40–60 requests. Its automated service includes 85+ brokers. Incogni, offers automated removals from 270+ brokers and allows for unlimited custom requests, including from non-broker sites.

1.1 We need to talk about DeleteMe’s numbers

There’s one thing we need to straighten out right away—DeleteMe’s broker coverage.

Since there’s no industry standard for counting data brokers, each service measures it differently.

And some of them are—to put it lightly—more generous than others.

Take DeleteMe’s claim of covering 850+ data brokers. If that were accurate, it would make them the clear leader in the market.

Most services focus on automatic data removals, and when they talk about how many brokers they cover, they usually mean “how many brokers we can remove your data from without you having to do anything”.

That’s become the unwritten standard for measuring coverage in the industry (although some other players also inflate their numbers by including manual removals in their total coverage).

But we believe that, from the user’s perspective, it’s only fair to transparently present the coverage: 

• How many brokers are part of the automated removals
• How many removals require user intervention.

Here’s the thing, though—

When you look at DeleteMe’s coverage list, you won’t find such a transparent distinction.

Instead, you need to calculate the numbers yourself.

Each website listed has a footnote associated with it and nearly 600 of them are marked with a “^” symbol, which means they’re custom requests.

That’s already quite a hassle.

But it gets even worse: 

DeleteMe’s standard plan only allows 40 custom removal requests.

(It’s unclear whether that’s an annual or billing-cycle limit.)

Let’s assume it’s per year. At that rate, it would take 15 years to complete them all.

On the other hand, only 85 sites are marked with a “*” symbol—meaning automated removals.

Although the number is rather small, especially compared to DeleteMe’s competitors, those 85 brokers include some major names, like Whitepages, Intelius, Spokeo, and more.

These brokers happen to share their databases with other platforms or even create their own satellite websites—which are technically different, but use the same database.

What this effectively means is that if your data is removed from one of those major brokers, it will also automatically be removed from some smaller platforms.

So, while “850+ brokers” is accurate in total, only a small portion is fully automated—and that’s something you should bear in mind.

Incogni states that it supports 270+ brokers.

This number refers specifically to brokers covered in automated removals, which are generally considered the “default” service in the industry.

If we included unique domains from custom removals—like DeleteMe does—the total number of brokers covered would jump to 1300+. 

That said, raw numbers don’t always tell the whole story.

The true value lies in which brokers are included—and how effectively each service removes your data.

1.2 Data broker coverage: Comparing the scope of each service’s reach

In short
DeleteMe focuses on people search sites, with fewer than 20 private-database brokers included in its service. Incogni, on the other hand, covers over 170 private-database brokers. These include companies in industries like hiring, finance, and risk management—areas DeleteMe doesn’t focus on.

People search sites are usually the first thing that comes to mind when thinking about a “data removal service”—but that’s just the tip of the iceberg in the data trading industry.

Incogni is one of very few services in the industry that goes deeper—reaching the base of the iceberg: private-database brokers.

These are the brokers that quietly trade your personal information with other businesses, often without you ever knowing.

DeleteMe, on the other hand, focuses mostly on people search sites, with much less attention devoted to private-database brokers—at least when considering numbers.

DeleteMe deals with fewer than 20.

Incogni removes your personal information from 170+ private-database brokers. 

Types of data brokers covered	Incogni	DeleteMe
People search sites (public database)	✔️	✔️
Marketing data brokers (private database)	✔️	✔️
Risk-mitigation brokers (private database)	✔️	❌
Recruitment data brokers (private database)	✔️	❌
Financial information brokers (private database)	✔️	❌

1.3 Custom removals: Going beyond automated takedowns

In short
DeleteMe offers a custom removal feature, but with limitations: standard users are allowed 40 requests, while premium users get 60 requests. Incogni’s custom removals are unlimited—you can submit as many links as you like.

Both Incogni and DeleteMe offer custom removals, but there are key differences in how each handles them.

• Incogni offers unlimited custom removals from nearly any site on the web, not just data brokers.
• DeleteMe limits the number of requests each user can make: 40 for standard and 60 for premium users, focusing mostly on people search sites. 

But data privacy isn’t just about brokers.

Many websites that aren’t technically classified as data brokers still display personal information. 

These could be old forums, niche directories, or overlooked web pages. 

Even if these sites aren’t selling your data, once it’s exposed, it can easily be collected by data brokers and used to build new profiles.

That’s why it’s important to go beyond data brokers.

Incogni allows you to submit custom removal requests for most websites, excluding public records, government databases, and a few others.

Currently, DeleteMe doesn’t offer such extensive coverage in their custom removals feature.

You can find a detailed comparison in the table below. You can find a detailed comparison in the table below.

Custom removals: scope of sites	Incogni	DeleteMe
Data brokers not covered in automated removals	✔️	✔️
Non-data-broker sites*	✔️	❌
Search engines	✔️	❌
Social media	❌	❌
Public records	❌	❌
Forums**	❌/✔️	❌
* ”Non-data-broker sites” refers to websites not classified as data brokers, such as online stores, blogs, job boards, and more. Due to legal and technical limitations, we can’t guarantee 100% success in every case—but we can guarantee 100% effort. ** While forum removals are tricky, we have successfully removed personal information from forums in some cases.

1.4 Follow-ups: How each service keeps your data from resurfacing

In short
Both Incogni and DeleteMe offer follow-up scans. Incogni scans every 60 days for people search sites and every 90 days for private-database brokers, across all plans. DeleteMe scans every 90 days for standard users and every 60 days for premium users, depending on your subscription level.

Getting your data deleted from a broker’s database isn’t the end of the story.

Unless a broker faces strict legal restrictions, there’s little stopping them from picking your information back up once it resurfaces—and it almost always does.

It could be as simple as signing up for a newsletter, updating a public profile, or having your data shared by a company you’ve interacted with.

That’s why data removal isn’t a one-time task—it’s an ongoing process.

Continual monitoring is essential to ensure your information doesn’t quietly reappear.

Let’s take a closer look at how Incogni and DeleteMe handle this.

Follow-up scans	Incogni	DeleteMe
Follow-up scans	✔️	✔️
Frequency of the follow-up scans	⌛ 60 days for people search sites across all plans ⌛ 90 days for private-database brokers across all plans	⌛ 90 days for standard users ⌛ 60 days for premium users
Follow-up scans for custom removals	❌	❌

2. A look at the plans and pricing options for each service

In short
Both DeleteMe and Incogni offer free tools for non-registered users—a digital footprint scanner that identifies people search sites exposing your personal data.

Before we dive into the details, let’s first get a general overview with the table below—this should help you get a general idea of how each company structures its plans.

Plans	Incogni	DeleteMe
Free tier/functionalities	✔️	✔️
Full suite of data brokers across all plans	✔️	❌
Couples plan (2 people under one subscription)	❌	✔️
Family plan (4+ people under one subscription)	✔️	✔️
Option to manage multiple subscriptions under one account	❌	❌

Next—free functionalities.

Incogni offers a free tool called the Digital Footprint Checker.

It scans people search sites to find where your personal information might be publicly exposed.

Once the scan is complete, you’ll receive a personalized report listing the sites that are likely sharing your data.

Then, you can manually proceed with opting out from those sources, using our guides to help you, or subscribe to Incogni to have it done for you.

The best part?

There’s no account required—anyone can use it quickly and hassle-free.

DeleteMe isn’t far behind. It offers a similar tool—Scan.

It works on the same basis as Incogni’s: you provide the minimal datapoints required to locate your profiles on people search sites and receive a report in your inbox.

Once you find out which data brokers are exposing your information, you can either manually opt-out using guides prepared by DeleteMe or choose to purchase their service to handle it for you.

2.1. Subscription plans: Breaking down the options and value for money

In short
Incogni offers individual and family plans (up to five people), with coverage across 270+ data brokers. DeleteMe also provides individual, couple, and family plans. These include automated removals from 85 brokers, plus custom removals for additional sites.

Generally, Incogni and DeleteMe offer similarly structured plans.

Both services divide their plans in two ways: by the number of people covered and by the extra features included.

So, you have plans for individuals and for families, as well as premium versions of those—at least with Incogni, since DeleteMe’s premium plan seems to be available only for individuals.

Let’s break this down in more detail.

Plans offered by Incogni

Incogni’s plans are based on how many people you want to protect.

Here’s the breakdown:

• The Standard and Unlimited plans cover one person.
• The Family and Family Unlimited plans cover up to five people.

No matter which option you choose, your personal data will be protected across all brokers in Incogni’s coverage—currently over 270.

The key difference?

Unlimited plans include the ability to request custom removals, a feature not available in Standard plans (we touched on this earlier).

All prices are up to date as of 12 June, 2025, and are based on information published at incogni.com, assuming the purchase of an annual subscription.

Plans offered by DeleteMe

On top of the typical plans for individuals and families, DeleteMe offers a separate subscription for couples—that is, a plan that covers two people.

It’s a nice option, although financially, there aren’t any savings. The couples plan costs exactly twice as much as the individual plan.

There’s also the Premium Protection plan—an upgrade to the Standard Protection plan for individuals.

The price nearly doubles, but the added value doesn’t quite match it.

With Premium Protection, you get 15 additional data brokers and 20 more custom removal requests.

When compared to Incogni’s Unlimited plan—which covers 270+ data brokers and offers unlimited custom removals for the same price—DeleteMe’s premium plan falls a bit flat.

Here’s a more detailed breakdown of all of DeleteMe’s plans: 

All prices are up to date as of 12 June, 2025, and are based on information published at joindeleteme.com, assuming the purchase of an annual subscription.

2.2. Head-to-head: What you get and how they compare

In short
DeleteMe’s premium plan costs $15.00 and includes automated removals from 100+ brokers, plus 60 custom removal requests. Incogni’s Unlimited Plan, priced at $14.99, offers coverage across 270+ brokers and an unlimited number of custom removal requests.

To help you decide, we’ve put together a simple comparison table of the top plans from each service: Incogni Unlimited and DeleteMe Premium Protection.

Your money’s worth	Incogni	DeleteMe
Price (per month)	$14.99	$15.00
Total number of data brokers	270+	100+
Number of people search sites included	100+	~100
Number of private-database brokers included	170+	Unknown
Unlimited custom removals	✔️	❌
Custom removals available right away	✔️	❌
All prices are up to date as of 12 June, 2025, and are based on information published at joindeleteme.com and incogni.com, assuming the purchase of an annual subscription.

At first glance, Incogni and DeleteMe seem similar in price—but that’s where the similarities end.

When you look at the real value—the number of brokers covered, the types of brokers included, and the flexibility of custom removals—Incogni clearly pulls ahead.

Incogni offers unlimited custom removals and allows users to submit links from nearly any website, not just data brokers.

DeleteMe, on the other hand, limits users to 60 custom requests. 

While they technically accept links from sites beyond people search platforms, their strict removal form requirements make it difficult to successfully request removals from sites that don’t publicly display your personal data—effectively excluding private-database brokers and many other sources.

2.3. Risk-free trials and cancellations: Comparing policies and user options

In short
DeleteMe offers a risk-free cancellation up to the moment you receive your first Privacy Report—which typically takes about seven days to generate. Incogni offers a 30-day, money-back guarantee, giving users significantly more time to try out the service and decide if it’s a good fit.

Refunds and cancellations	Incogni	DeleteMe
30-day, money-back guarantee	✔️	❌
Full access to features during the trial period	✔️	❌
One-click subscription renewal cancellation	✔️	✔️

You can cancel your subscription renewal at any time with both services.

Under US law, companies must now provide a simple, accessible way to cancel—both services comply with this.

When you cancel your renewal, your subscription remains active until the end of your current billing cycle, and you won’t be charged again.

However, Incogni and DeleteMe handle refunds differently.

With Incogni, cancellations typically aren’t eligible for a refund—even if you cancel well before your subscription ends.

DeleteMe, on the other hand, offers pro-rated refunds based on the time remaining in your current subscription.

Important: Canceling your subscription renewal isn’t the same as canceling your account.

• Canceling your account typically happens within the first 30 days and qualifies you for a full refund.
• Canceling your renewal just stops future charges—it doesn’t trigger a refund.

3. How customer support works for each service

In short
DeleteMe offers more support options than most, including phone support, but it’s only available on business days from 9 a.m. to 8 p.m. ET. Incogni provides 24/7 support via chat and email, with social media and Reddit support during business hours. Both services also offer FAQs, tutorials, and DIY guides.

Both services offer customer support that aligns with industry standards.

Let’s break down how their support options compare in more detail:

Customer support	Incogni	DeleteMe
Available 24/7	✔️	❌
Live chat	✔️	✔️
Email	✔️	✔️
Social media	✔️	✔️
Reddit	✔️	❌
Phone	❌	✔️
Self-help resources (like opt-out guides, FAQs)	✔️	✔️

While most of the comparison is pretty straightforward, the “self-help” section deserves a bit more attention, since it can take different forms.

Let’s start with the basics: the help center.

Both services offer well-organized support pages where you can find clear answers, practical guides, and step-by-step instructions for using their features.

There’s more to it, though.

Both services also offer practical, step-by-step guides on topics like removing your data from individual people search sites, reducing spam, avoiding scams, and boosting your online privacy overall.

These resources are available on each service’s blog.

4. A closer look at business and enterprise options

In short
DeleteMe’s business plans focus on larger-scale automated removals, mainly from people search sites—similar to its individual services. Incogni’s Ironwall offers business-focused solutions with a more tailored approach based on organizational needs.

Businesses often face different privacy challenges than individual users. That’s why custom solutions, tailored to specific business needs, may prove more effective.

Incogni offers a separate service called Ironwall by Incogni (or Ironwall for short)—an offering specifically designed to help businesses, organizations, and government agencies safeguard the privacy of their people.

Ironwall operates with its own dedicated team and resources, allowing it to offer tailored support for each client.

The service focuses on understanding the specific needs of each organization to deliver the most effective privacy protection.

You can learn more about Ironwall here.

DeleteMe also offers a business solution for organizations and institutions.

However—

While they do differentiate between types of businesses, institutions, and specific use cases, the core offering appears similar to its individual plans—focusing mainly on people search site removals.

There’s no mention of tailored, case-by-case support like with Ironwall by Incogni (which provides custom investigations and goes beyond basic people search site removals).

Instead, DeleteMe’s business offering seems more aligned with Optery’s approach—essentially the same removal system, just scaled for larger groups.

Offered protection	Incogni	DeleteMe
Companies	✔️	✔️
Courts	✔️	✔️
Law enforcement	✔️	✔️
Human services professionals	✔️	✔️
Healthcare institutions	✔️	✔️
Government agencies	✔️	✔️
Custom-fit protection	✔️	❌

5. Exploring bundle deals and packaged services

In short
DeleteMe works as a standalone service with no bundling options. Incogni, in contrast, can be bundled with leading privacy tools like NordVPN and Surfshark, offering a more comprehensive, all-in-one privacy solution.

Taking your personal information off data broker lists is a key move for better privacy and security—from minimizing unwanted spam to shielding yourself against identity theft. 

But privacy doesn’t have to stop there. 

With Incogni, you can enhance your protection by pairing data removal with leading VPN services like NordVPN and Surfshark (regional availability may vary over time). 

As of May 2025, Incogni stands alone as the only data removal provider offering this comprehensive privacy bundle.

Incogni with Surfshark (available in the US)	Incogni with NordVPN (currently not available in the US)
All screenshots are up to date as of 21 July, 2025. Please note that Surfshark and NordVPN’s prices and features may change over time.

Incogni and DeleteMe are both great services, but…

DeleteMe is one of the better-known data removal services in the US—and for good reasons.

It offers strong broker coverage (including Whitepages, Intelius, and Spokeo), custom removals, flexible plans, and a long history of successful removals.

However—

Its headline claim—removal from 850+ brokers—sounds impressive, but most of those come from one-time, manual requests through the “custom removal” feature. 

DeleteMe’s automated coverage includes only 85+ brokers.

Incogni, on the other hand, offers automated removal from 270+ brokers across all plans.

Its top-tier plan also includes unlimited custom removal requests across a much wider range of websites—going beyond people search sites.

While we believe Incogni is the better option overall, there are cases where DeleteMe might suit your needs better—for example, it covers more major data brokers through its automated removals.

To make the most informed decision, we encourage you to check out other reviews as well—there may be perspectives we haven’t covered here.

Our methodology

We’ve made this comparison based on our own experiences using Incogni and DeleteMe, information provided by both services, and other sources.

Here are some more details about our methodology.

• Pricing check: We looked up all pricing details on June 12, 2025, directly from each service’s website:
  • incogni.com/pricing
  • joindeleteme.com/pricing 
  • joindeleteme.com/pricing/?premium=true 
• Feature check: We checked each service’s features by using their websites and reading their published info.
• Broker list check: We got broker lists from each service’s website:
  • joindeleteme.com/sites-we-remove-from 
  • blog.incogni.com/data-brokers-incogni-covers 
• Claim check: We checked marketing claims by comparing them with actual service details, terms, and information found online.

What this comparison does:

• Compares features, prices, and broker coverage using official company information
• Checks if marketing claims match actual service details
• Gives clear data to help you decide.

What this comparison doesn’t do:

• Test how well removal services work
• Review customer satisfaction or support
• Recommend which service is best based on results.

Limitations:

• Features and prices may change after this comparison is published
• Broker lists could be updated by the companies at any time
• Your own experience may be different from what’s described here
• Since this was written by Incogni, you should also check other sources for a fuller picture.