Incogni’s Research Lab
Incogni researchers investigate all things “data privacy.” Check out our latest findings on how apps, Chrome extensions, and smart devices collect and share your data and more.
- Ranking AI-Powered Chrome Extensions by Privacy Risk in 2025
- Who owns your DNA? Privacy concerns in genetic testing services
- Almost half of Americans want to remove personal data from the web
- Dating and social apps know who you’d vote for
- Social Media Privacy Ranking 2024
- Are data brokers putting US House members at risk?
- Medical data breaches—an alarming trend in healthcare-targeted hacking and ransomware
- A growing gray market for scammers? Data brokers and elder fraud in the US
- Exercising caution: how top fitness apps in the UK can compromise your privacy
- Losing more than calories: The privacy trade-off in using fitness apps
- Dating apps and privacy—how much (sensitive) data do users trade for romance?
- The startling connection between dating apps and online harassment – users almost twice as likely to be victims
- The reality of data practices in online sports betting
- The hidden costs of using apparel shopping apps
- Customers give more than they realize when buying gifts for loved ones, research shows
- 1 in 2 popular apps collect data: an in-depth analysis of data collection in children’s Android apps
- Imposter calls leading threat as robocalls steadily decline
- Majority of elder fraud scams a result of personal data vulnerabilities
- Good for your wallet but not for your privacy: 60% of 20 popular budgeting apps share your data
- AI Chrome extensions: convenience vs privacy and security
- Loyalty program illusion—inflated expectations meet minimal savings
- Data brokers ramp up lobbying efforts, spending $143 million over three years
- Who owns your data? Top 6 companies buying up data brokers
- Are US Data Brokers Able to Protect the Personal Information They Deal In?
- New Year’s Resolution or Data Distribution – are resolution apps sharing your data?
- Stop Before You Shop – Are Your Shopping Apps Sharing Access to Your Device?
- One More Chrome Extension? You Need an Intervention! – Chrome Extensions Research
- Incogni: Men and women are equally unaware of how to protect their data
- Incogni estimates that it would take 300+ hours of work to complete even a single round of opt-out requests.
- Research: 80% of Americans say the US government isn’t doing enough to protect their privacy online
- Data privacy laws are not up to scratch
- Americans’ attitudes towards privacy – U.S. survey
- Sharing is NOT caring: Android apps that can’t get enough of you
