Incogni’s Research Lab
Incogni researchers investigate all things “data privacy.” Check out our latest findings on how apps, Chrome extensions, and smart devices collect and share your data and more.
- Imposter calls leading threat as robocalls steadily decline
How many times have you picked up your phone this year only to be greeted by a robotic voice urging you to discuss an “important business matter”? Chances are, fewer …Imposter calls leading threat as robocalls steadily decline Read More »
- Majority of elder fraud scams a result of personal data vulnerabilitiesAs information technology continues to evolve at breakneck speeds, senior citizens are increasingly getting left behind. It’s easy to remember older relatives struggling to work a computer mouse in the …
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- Good for your wallet but not for your privacy: 60% of 20 popular budgeting apps share your dataSure, you might be smart with your money, but are you smart with your privacy? According to a survey commissioned by Forbes Advisor, most people get their financial advice from …
- AI Chrome extensions: convenience vs privacy and securitySo-called AI tools bring undeniable convenience, and even a touch of magic, to the table. It’s important, however, to understand the trade-offs in using these tools. Incogni’s researchers focused on …
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- Loyalty program illusion—inflated expectations meet minimal savingsLoyalty programs seem like a great way to save money with seemingly no drawbacks. 90% of businesses offer such programs1, but are they worth it? To answer this question, we …
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- Data brokers ramp up lobbying efforts, spending $143 million over three yearsCompanies that collect and deal in people’s personal information — data brokers and their parent companies — have been quietly increasing their lobbying spending for years. In 2020, these companies …
Data brokers ramp up lobbying efforts, spending $143 million over three years Read More »
- Who owns your data? Top 6 companies buying up data brokersWho owns your data? Top 6 companies buying up data brokers Personal information is more valuable than ever, with the data broker industry expected to reach $365.71 billion by 2029.1 …
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- Are US Data Brokers Able to Protect the Personal Information They Deal In?Incogni’s researchers analyzed 506 registered, US-based data brokers and found that 23 (4.5%) of these companies have suffered data breaches. They examined the distribution of these breaches by state and …
Are US Data Brokers Able to Protect the Personal Information They Deal In? Read More »
- New Year’s Resolution or Data Distribution – are resolution apps sharing your data?With one in three New Year’s resolutions failing because people can’t keep track of them1, it’s no wonder many turn to apps as a solution. Though these apps may help …
New Year’s Resolution or Data Distribution – are resolution apps sharing your data? Read More »
- Stop Before You Shop – Are Your Shopping Apps Sharing Access to Your Device?
In a recent consumer survey, 88% of respondents reported having at least one shopping app installed on their mobile device1. Given their popularity, you might think these apps are pretty …Stop Before You Shop – Are Your Shopping Apps Sharing Access to Your Device? Read More »
- One More Chrome Extension? You Need an Intervention! – Chrome Extensions Research
Our research shows that 1 in 2 Chrome extensions are poised to wreak havoc on your digital privacy and security. But what does that mean, exactly, and how did we …One More Chrome Extension? You Need an Intervention! – Chrome Extensions Research Read More »
- Incogni: Men and women are equally unaware of how to protect their data
Incogni: Men and women are equally unaware of how to protect their data Incogni survey of 2310 Americans revealed a gender gap in online privacy and security understanding. Nevertheless, both …Incogni: Men and women are equally unaware of how to protect their data Read More »
- Incogni estimates that it would take 300+ hours of work to complete even a single round of opt-out requests.Incogni estimates that it would take 300+ hours of work to complete even a single round of opt-out requests. There could be loads of your personal data floating around online, …
- Research: 80% of Americans say the US government isn’t doing enough to protect their privacy onlineResearch: 80% of Americans say the US government isn’t doing enough to protect their privacy online A recent survey of 2310 Americans conducted by data privacy agent Incogni on user …
- Data privacy laws are not up to scratch
Data privacy laws are not up to scratch Data privacy laws are not up to scratch, but it’s the lack of awareness that’s holding Americans back, survey shows Press release … - Americans’ attitudes towards privacy – U.S. surveyThe U.S. still has no nationwide data privacy laws in 2022. Despite this lack of federal action, the issue of data privacy is becoming more prominent and is receiving more …
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- Sharing is NOT caring: Android apps that can’t get enough of youTaking inspiration from Apple’s “privacy labels”, Google first announced the introduction of its new data safety section back in 2021. Finally, since July 20 2022, all developers have to declare …
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