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Acxiom Opt Out & Data Removal Guide

Acxiom is a consumer data marketing company that scrapes the internet looking for personal information about US citizens. It collects this data and sells it to various third parties, basically anyone who’s willing to pay.

Companies like Acxiom can put you at serious risk by exposing your sensitive information. With your data out there, you’re more likely to fall victim to cybercrime, from phishing scams to identity theft. Not to mention annoying marketing offers and spam mail.

To keep your private data private, be careful who you share it with and remove yourself from data broker and people search sites. Below you will find a step-by-step guide that will help you send an opt-out request to Acxiom, which is just one out of many such companies.

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Federico Morelli

Opt-out process:  5 – 10 minutes

Removal Requirements: Email address, phone number, home address

Updated: February 21, 2023

How to opt out of Acxiom and remove your info?

In short:

  • Begin the opt-out process at https://isapps.acxiom.com/optout/optout.aspx and scroll down to the “US consumer opt-out form.”
  • Fill out the form and click “submit.”
  • Type in your email address, solve the CAPTCHA challenge, and click “submit.” 
  • Check your inbox and click on the confirmation link.
  • Confirm your request by solving the CAPTCHA and clicking “submit.”

Keep reading for the full opt-out procedure with screenshots.

We’ve created around 85 data broker opt-out guides to make manual data removal easy. Click here if you’d like us to automate the process for you.

Remove your data the easy way

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* See the full list of data brokers Incogni covers here.

Step-by-step Acxiom opt-out guide

Total Time: 5 minutes

  1. Begin the opt-out process at https://isapps.acxiom.com/optout/optout.aspx and scroll down to the “US consumer opt out form.”

    Opt out: Acxiom 1-1

    Go to the Acxiom opt-out page and scroll down to Section 7, “US consumer opt out form.”

  2. Fill out the form and click “Submit”

    Opt out: Acxiom 1-2

    Select opt-out segments, that is, “mailing addresses,” “phone numbers,” and “email addresses.” Next, select from the list who is opting out and provide the necessary information–first and last name, phone number, email address, and street address. Then, click the plus buttons on the right and click “submit.”

    TIP: Copy your addresses and number directly from Acxiom’s profile on you. Be careful not to give this company any personal information they don’t already have. 

  3. Type in your email address, solve the CAPTCHA challenge, and click “submit.” 

    Opt out: Acxiom 1-3

    Type in your email address, solve the CAPTCHA challenge, and click “submit.” 

    TIP: Use a throwaway email account or masked email address if you’re going to enter an email that Acxiom doesn’t already know about.

  4. Check your inbox and click on the confirmation link

    Opt out: Acxiom 1-4

    Acxiom will send a verification email to the provided email address. Navigate over to your inbox, open the email, and click on the link.

  5. Confirm your request by solving the CAPTCHA and clicking “Submit”

    Opt out: Acxiom 1-5

    Complete the CAPTCHA challenge and click the “submit” button.

6. Continue your data removal journey

With that, Acxiom will inform you that “you have successfully completed the process of opting out from Acxiom’s marketing data products.” Congratulations, one less data broker database keeping your personal information! Unfortunately, this is just the beginning of a long and winding road.

Acxiom is just one out of hundreds of data brokers and people search sites out there. That’s why this opt-out process won’t prevent you from receiving marketing materials from other sources. So if your data privacy is something that matters to you, you’ll want to opt out of the rest as well.

Start from these:

Take advantage of our manual opt-out guides or choose an easier and faster way to get your data removed: Incogni. Sending automatic opt-out requests on your behalf, Incogni saves you plenty of time, which you can now spend doing things you actually like.

Watch the opt out video guide

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Your data is worth more than oil in the digital age and data brokers are making bank at your expense.

Subscribe to Incogni for just $6.49 per month and get: 

  • A fully automated data removal service
  • Recurring removal from 190+ data brokers
  • Regular progress reports

Use DataRemovalNov at checkout to get an additional 10% discount.

* See the full list of data brokers Incogni covers here.

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