PeopleSmart Opt Out & Data Removal Guide

Opting out of people search sites like PeopleSmart is a must if you want to keep your personal information private. Thankfully, it should take you less than 15 minutes to remove your data from this one. 

The PeopleSmart opt-out process is handled entirely by BeenVerified, an affiliated data broker. All you need to do is access the site, find your record, request data removal, and complete the email verification process. Then your personal data will be removed from both PeopleSmart and BeenVerified within 24 hours. 

This isn’t a permanent fix, however, as personal records on data broker websites have a tendency to respawn after a while. We recommend you check back occasionally and re-do the opt-out procedure as needed.

Given that many data brokers share data or collect it from the same sources, odds are there are many other websites like PeopleSmart sharing your personal information. If keeping your data private is a priority for you, it’s best to track down which other websites have records on you and remove them as well. 
Incogni can automatically remove your personal information from PeopleSmart, BeenVerified, and other data brokers. We use a unique algorithm to find brokers that have your data and send dozens of opt-out requests at a time.

Opt-out process:  10 – 20 minutes

Removal Requirements: Email

Updated: September 19, 2022

How to opt out of PeopleSmart for free

  1. To remove yourself from People Smart, you need to go through BeenVerified:
  2. Enter your data and search for your record
  3. Find your listing and click “proceed to opt out.”
  4. Enter your email address, solve the CAPTCHA challenge, and click “send verification email.”
  5. Check your inbox and confirm the opt-out request

Keep reading for the full opt out procedure with screenshots.

We’ve created around 85 data broker opt-out guides to make manual data removal easy. Click here if you’d like us to automate the process for you.

Removing your data doesn’t have to be complicated

It’s easy for data brokers to find and sell your most sensitive information. Taking your data off the market should be just as easy! For just $6.49 per month, Incogni sends out hundreds of recurring opt-out requests*.

Don’t waste any more time opting out one by one. Let us deal with data brokers, so you don’t have to!

Use DATA-REMOVAL-JUNE at checkout to get an additional 10% discount.

* See the full list of data brokers Incogni covers here.

Feature image: peoplesmart opt out

Step-by-step PeopleSmart opt-out guide

Total Time: 10 minutes

  1. To remove yourself from People Smart, you need to go through BeenVerified:

    Opt out of PeopleSmart step 2

    You will be redirected to BeenVerified. Close the pop-up window to start the data removal process by clicking “do not sell my info.”

  2. Enter your data and search for your record

    Opt out of PeopleSmart step 3

    Enter your full name, select your state, and click “search.”

  3. Find your listing and click “proceed to opt out.”

    Opt out of PeopleSmart step 4

    Find your listing among the search results and click “proceed to opt out.”

  4. Enter your email address, solve the CAPTCHA challenge, and click “send verification email.”

    Opt out of PeopleSmart step 5

    BeenVerified will send you a confirmation email to complete the opt-out process. Enter a valid email address, complete the CAPTCHA challenge, and click “send verification email.”

    TIP: Use a masked or throwaway email address to avoid giving the data broker any personal information they don’t already have. 

  5. Check your inbox and confirm the opt-out request

    Check your inbox for the verification email. Click the “verify opt-out” button in the email to complete the data removal process. 

6. Continue your data removal journey

Congrats on opting out of! If you opted out of this website because of online privacy concerns, there are likely dozens, if not hundreds, of other data brokers that have your personal information. 

Protecting your data privacy is an ongoing effort that requires regular data sweeps. Most data brokers create new records for you even after you remove old ones from their databases. To keep your information offline, you regularly have to monitor these websites. 

Check out our other free opt out guides or start from these:

If this sounds like too much work, Incogni can handle all the legwork for you. We offer a fully automated data removal service that sends regular, repeated opt-out requests to make sure your data stays off the market. 

Take your data off PSS and hundreds* of data brokers with Incogni

Your data is worth more than oil in the digital age and data brokers are making bank at your expense.

Subscribe to Incogni for just $6.49 per month and get: 

  • A fully automated data removal service
  • Recurring removal from 167+ data brokers
  • Regular progress reports

Use DATA-REMOVAL-JUNE at checkout to get an additional 10% discount.

* See the full list of data brokers Incogni covers here.

Alternative PeopleSmart opt-out method

If you don’t want to use the opt-out form, you can also request data removal via email. BeenVerified will handle these opt-out requests as well. You can reach them at

Make sure to identify yourself in the email by providing only the information available in your record and request that they remove your personal information from BeenVerified, PeopleSmart, and any other associated data brokers and people search sites.

Watch the video guide


What is PeopleSmart? is a business-focused data broker, associated with another popular site called BeenVerified. PeopleSmart provides professional and personal people search services that allow users to find contact details and background reports on millions of individuals and businesses in the US. 

Their business reports include:
– Business names
– Professional email and phone records
– Professional history
– LinkedIn profiles
– General background reports, provided by BeenVerified, include:
– Names
– Addresses
– Photos
– Property records
– Vehicle records
– Information about relatives

While the website prides itself on being a business tool with a focus on privacy, there is no way to control who has access to your personal information or how they use it. Websites like PeopleSmart can expose you to predatory marketing, cybercrime, and even online harassment or stalking.

How long does the PeopleSmart opt-out process take?

It should take you around 10 – 20 minutes to complete the PeopleSmart opt-out process. 

When will PeopleSmart delete my information?

Your data should be removed from PeopleSmart within 24 hours. In some cases, it may take up to 72 hours. Clear your cache and check back after this time. If your personal information is still up on the website, contact BeenVerified for further assistance. 

What information does PeopleSmart remove? 

PeopleSmart will remove any information that was included in your report. However, snippets of the record may still appear in online search results depending on how search engines index the results. 

Where does PeopleSmart get its data?

Like many data brokers, PeopleSmart doesn’t disclose exactly where it gets its data. Most data brokers crawl public records, social media profiles, phone and email directories, and source information from other data aggregators. 

Can PeopleSmart add my information again, even after they approve my opt-out request?

It is possible that your record will reappear on PeopleSmart even after you opt out. Some data brokers use suppression lists to keep your record from showing up again, but even in such cases, the data often resurfaces, especially if any details such as names, phone numbers or addresses are changed. 

This is why it’s so important to stay vigilant and check data broker websites regularly for your personal information. Incogni does this automatically and sends repeated data removal requests when needed. 

Does PeopleSmart have the right to use my data?

Yes, PeopleSmart has the legal right to use personal information. They operate within the bounds of data privacy laws such as the CCPA. These same laws and regulations also protect your right to privacy. Depending on where you live, you have the right to make data brokers remove your data. 

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