PeopleSmart Opt Out & Data Removal Guide [2022] | Incogni

Opting out of people search sites like PeopleSmart is a must if you want to keep your personal information private. Thankfully, it should take you less than 15 minutes to remove your data from this one. 

The PeopleSmart opt-out process is handled entirely by BeenVerified, an affiliated data broker. All you need to do is access the site, find your record, request data removal, and complete the email verification process. Then your personal data will be removed from both PeopleSmart and BeenVerified within 24 hours. 

This isn’t a permanent fix, however, as personal records on data broker websites have a tendency to respawn after a while. We recommend you check back occasionally and re-do the opt-out procedure as needed.

Given that many data brokers share data or collect it from the same sources, odds are there are many other websites like PeopleSmart sharing your personal information. If keeping your data private is a priority for you, it’s best to track down which other websites have records on you and remove them as well. 
Incogni offers an automated data removal service that can help you do this. We use a unique algorithm to find brokers that have your data and send dozens of opt-out requests at a time.

Opt-out process:  10 – 20 minutes

Removal Requirements: Email

Updated: September 19, 2022

Removing your data doesn’t have to be complicated

It’s easy for data brokers to get a hold of your most sensitive information. We believe taking your data off the market should be just as easy!

For just $5.79 per month, Incogni automatically sends out dozens to even hundreds of opt-out requests at once.

Don’t waste any more time opting out one by one. Let us deal with data brokers, so you don’t have to!

What is PeopleSmart? is a business-focused data broker, associated with another popular site called BeenVerified. PeopleSmart provides professional and personal people search services that allow users to find contact details and background reports on millions of individuals and businesses in the US. 

Their business reports include:

  • Business names
  • Professional email and phone records
  • Professional history
  • LinkedIn profiles

General background reports, provided by BeenVerified, include:

  • Names
  • Addresses
  • Photos
  • Property records
  • Vehicle records
  • Information about relatives

While the website prides itself on being a business tool with a focus on privacy, there is no way to control who has access to your personal information or how they use it. Websites like PeopleSmart can expose you to predatory marketing, cybercrime, and even online harassment or stalking.

Step-by-step PeopleSmart opt-out guide

Feature image: peoplesmart opt out

Step-by-step PeopleSmart opt-out guide

Total Time: 10 minutes

1) Access the opt-out page

Opt out of PeopleSmart step 1

Go to, scroll to the bottom, and click “do not sell my personal information.”

2) Start the data removal process

Opt out of PeopleSmart step 2

You will be redirected to BeenVerified. Close the pop-up window to start the data removal process by clicking “do not sell my info.”

3) Search for your record

Opt out of PeopleSmart step 3

Enter your full name, select your state, and click “search.”

4) Make an opt-out request

Opt out of PeopleSmart step 4

Find your listing among the search results and click “proceed to opt out.”

5) Enter your email address

Opt out of PeopleSmart step 5

BeenVerified will send you a confirmation email to complete the opt-out process. Enter a valid email address, complete the CAPTCHA challenge, and click “send verification email.”

TIP: Use a masked or throwaway email address to avoid giving the data broker any personal information they don’t already have. 

6) Confirm the opt-out request

Check your inbox for the verification email. Click the “verify opt-out” button in the email to complete the data removal process. 

7) Continue your data removal journey

Congrats on opting out of! If you opted out of this website because of online privacy concerns, there are likely dozens, if not hundreds, of other data brokers that have your personal information. 

Protecting your data privacy is an ongoing effort that requires regular data sweeps. Most data brokers create new records for you even after you remove old ones from their databases. To keep your information offline, you regularly have to monitor these websites. 

This doesn’t have to be a time-consuming and labor-intensive process, though. Incogni offers a fully automated data removal service that sends regular, repeated opt-out requests to make sure your data stays off the market. 

Alternative PeopleSmart opt-out method

If you don’t want to use the opt-out form, you can also request data removal via email. BeenVerified will handle these opt-out requests as well. You can reach them at [email protected]

Make sure to identify yourself in the email by providing only the information available in your record and request that they remove your personal information from BeenVerified, PeopleSmart, and any other associated data brokers and people search sites.

Take your data off the market with Incogni

Your data is worth more than oil in the digital age and data brokers are making bank at your expense. Remove and keep your personal information off these websites with Incogni!

Subscribe to Incogni for just $5.79 per month and get: 

  • A fully automated service
  • Removal from the biggest data brokers in the industry 
  • Regular progress reports


How long does the PeopleSmart opt-out process take?

It should take you around 10 – 20 minutes to complete the PeopleSmart opt-out process. 

When will PeopleSmart delete my information?

Your data should be removed from PeopleSmart within 24 hours. In some cases, it may take up to 72 hours. Clear your cache and check back after this time. If your personal information is still up on the website, contact BeenVerified for further assistance. 

What information does PeopleSmart remove? 

PeopleSmart will remove any information that was included in your report. However, snippets of the record may still appear in online search results depending on how search engines index the results. 

Where does PeopleSmart get its data?

Like many data brokers, PeopleSmart doesn’t disclose exactly where it gets its data. Most data brokers crawl public records, social media profiles, phone and email directories, and source information from other data aggregators. 

Can PeopleSmart add my information again, even after they approve my opt-out request?

It is possible that your record will reappear on PeopleSmart even after you opt out. Some data brokers use suppression lists to keep your record from showing up again, but even in such cases, the data often resurfaces, especially if any details such as names, phone numbers or addresses are changed. 

This is why it’s so important to stay vigilant and check data broker websites regularly for your personal information. Incogni does this automatically and sends repeated data removal requests when needed. 

Does PeopleSmart have the right to use my data?

Yes, PeopleSmart has the legal right to use personal information. They operate within the bounds of data privacy laws such as the CCPA. These same laws and regulations also protect your right to privacy. Depending on where you live, you have the right to make data brokers remove your data. 

What other companies have my private data?

There are an estimated 4,000 data brokers worldwide, and hundreds of them are registered in the US alone. You can find out which data brokers collect your data with some research. Just look up your name on any popular search engine and go through the results. 

You’ll be able to find records from Data brokers that allow their websites to be indexed. To find those that don’t, however, you can also research which data brokers operate in your area. 
If that sounds like too much of a hassle, try using a data removal service like Incogni. We handle every step of the data removal process automatically.